Dubai Holding Case Study

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Emaar are privately owned and public joint stock companies respectively. Though there are a number of other prominent real estate groups in the region as well, but based on the number of projects, the diversity of initiatives, and revenue generation, these three groups are the biggest real estate enigmas in the region. Hence, being in a neck to neck competition with such ventures while being subdued given the government owned status, and still operating to the best of its capacities, Dubai Holding can certainly gain and sustain competitive advantage through the following ways: • Increased Efficiency: One of the loopholes that could be identified on the company’s part are some sporadic changes that have been happening in terms of the staff, …show more content…

Accordingly, Dubai Holding, having already been ventured itself deeply into technological advancement as can be seen through its projects i.e. malls and hotels and the level of technological comfort they enjoy, there are still some revolutionary ways the group can use to incorporate technology to bring innovation and gain competitive advantage. E.g. The use of Drone technologies for surveillance and security purposes rather than investing on huge man force, fitting of 3D cameras to always ensure a full view security setup and opening up online marketplaces for generating a pool of ideas and forming fruitful liaisons. ( Fundrise Team, …show more content…

However, the company is highly involved with the customers in the way they create the whole customer experience for people visiting the projects they undertake. E.g. Jumeirah Hotels and Resorts, Dubai Media City, Dubai Industrial Park etc. are some of the many such ventures that are the touchpoints of customer contact for Dubai Holding and therefore, the company must try its utmost best to provide customers with unmatched experience with its projects. In addition to that, while construction and designing, the company must act as a third person or customer and strategize things with their point of view. This practice provides them to better relate to customer-centric policy making e.g. design a broader parking space, having power plug charging booths at malls and recreational place, facilitating them with cloud computing internet ports etc. are some of the facilities that would definitely generate positive customer feedback and response and ensure their likeness of the place and experience gaining competitive advantage for Dubai Holding eventually over its

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