Dubai Case Study

815 Words2 Pages
bulb-icon

Recommended: The impact of tourism Dubai

The government of Dubai made an intelligent decision when it decided to intervene in the destination brand development of that same country. Dubai has been a very successful development project thanks to the many investors that believed in its potential. Also, thanks to the dedicated efforts of the government and tourist. Now, because of the great development many jobs have been provided to the people that live in this great country. In addition, Dubai having grown from a small trading port country to a large international destination, it is now attracting many tourists from all parts of the world, giving them access to this astonishing country.
One of the contributions that the government was able to provide is a larger airport with more
The different strategies that the government used were very successful like making the country more “familiar” with known brand names. Dubai’s government used many innovated and bold ways to raise awareness of the country, which some may call extraordinary, for example: “Marketing and branding efforts included international travel and tourism exhibitions and Dubai’s own road shows, international advertising campaigns, brochure production and distribution, media relations, the hosting of international airlines and hotel chains in Dubai as part of a ‘familiarisation’ visit strategy, and government-led approaches to investors from the tourism and commercial sectors.” By the creation of the Dubai Media Affairs Office (DMAO) maximum exposure is now been seeing through the whole have put this country on every future tourist’s radar. With Architecture being one of its main attraction because of tremendous structures like The Jumeirah Beach Hotel been the icon of Dubai, which is one of the most remarkable land marks of this wonderful country that now is consider “The Architects’ playground”. All of this development and incredible infusion of money, design and extravagance makes the country a very attracting places for millionaire tourist from all parts of the world. It is an incredible country that I dream to visit in a near future with my husband. My husband is fascinated with Dubai because he is studying to become an architect currently building the Brickell City Center which is located in the heart of downtown Miami, where we live. We both love modern contemporary Architecture and even though a trip to Dubai has a high cost right now, it is in our bucket list. One of the most know items in Dubai is “The Gold to Go” machine, which is the world’s ever gold vending machine. It is specifically located at the Dubai Mall, UAE. (Withdraw gold)This is how wonderful and sometimes excessive this country can be but this also proofs how well it is doing when it comes to its economy. When the government decided to build such astonish Architecture structures and to give way to machines like this one, they truly knew what they

Show More
Related

  • Debunking Dubai Desert Safari Myths

    1000 Words  | 2 Pages

    Dubai – the land of dreams, lavishness and vivacity, has always beguiled tourists, travelers, vacationers and backpackers from across the world. From the majestic high-rises like Burj Khalifa to vacant desolation, from the scorching desert to the snow skating rink, Dubai has always offered a wide range of opportunities for someone looking. However, travelling around Dubai and witnessing its rich heritage takes more than paying to the local travel agent. Further, not doing enough research will only disappoint your for the price you pay.

    Read More

  • Environmental Factors Of Marketing

    1332 Words  | 3 Pages

    Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.

    Read More

  • Sheikh Mohammed Case Study

    1270 Words  | 3 Pages

    Despite the many positive outputs and outcomes, Sheikh Mohammed’s leadership also had a number of secondary or negative outcomes. One of the negative outcomes was that most people who were originally from Dubai lost their cultural identity and statistics have shown that the Emirati people represent only 17% of the general population. The rest of the people are foreigners who have come and introduced their foreign cultures to the people of Dubai. Scholars have indicated that modernization in Dubai has contributed to giving the city an artificial identity, hence changing the cultural

    Read More

  • Doing Business in the Middle East

    2112 Words  | 5 Pages

    Presently Bahrain, Egypt, Iraq, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates, and Yemen are the 14 nations in the Middle East. The majority of Middle Easterners share in common the Arab culture, language and religion. It is especially important to take note of the Islamic belief. "Islam means the act of giving one's self to God or Allah" (Harris & Moran, 2000, p.385). Visitors and business people must understand the powerful religious and cultural force of Islam to appreciate or comprehend this country. Although this paper focuses on establishing and doing business in the United Arab Emirates (UAE), the writers have also given attention to the demographics and culture of this intriguing country.

    Read More

  • Emirates Steel Case Study

    1072 Words  | 3 Pages

    Emirates Steel’s biggest achievements could be summed up by saying that since its inception in 1998, the company has worked hard to produce the highest quality products for its consumers, thus establishing a strong brand name and position in the market. Emirates Steel has developed a brand strategy that revolves around clearly articulating its differentiation against competitors, and it continually push these differentiators to its customers by aligning its brand to its unique value proposition which focuses on quality, innovation and price.

    Read More

  • Essay On Universality Of Western Culture

    1050 Words  | 3 Pages

    ...ies and a secluded women-only pool for those who wear headscarves illustrate the values of the locals. It also serves halal food and allows for 5am wakeup calls for morning prayers. Another form of western architecture that exemplifies the importance of local and national factors is the Dubai International Airport. It too caters for the Muslim population by supplying separate washrooms, prayer spaces, halal food stores as well as hiring women customs workers for searching any women wearing the head scarf if necessary. For a hotel to be designed in Dubai the exact same way as it would be in the West may prove to be unsuccessful simply because the target market or majority of Dubai’s population would not be catered for. All in all, it is evident that the local, regional and national factors of Dubai do remain exceedingly important throughout the globalisation process.

    Read More

  • The Expo 2020 in Dubai: ‘Connecting Minds, Creating the Future’

    583 Words  | 2 Pages

    World Expos hold as a meeting point for people all over the world, where innovative ideas are shared and improve on issues that are internationally important, such as the global economy, or even an enhanced life for the world’s population. Expo 2020, which will be held in the heart of Dubai, will be one big step towards efficient development. The Expo will be held in the name of ‘Connecting Minds, Creating the Future.’ Their goal is to connect people and innovative ideas, leading the people of the world towards a better tomorrow. The Expo may have a gigantic effect on a country and its people, but it also has some downsides.

    Read More

  • Rosewood Branding Strategy

    744 Words  | 2 Pages

    *Problems: How far can management push this branding strategy without undercutting the distinctiveness of each individually branded hotel?

    Read More

  • Dubai: The New Destination For the Rich and Famous

    713 Words  | 2 Pages

    Dubai’s extreme projects and buildings are unnecessary and serves little to no purpose. Dubai has spent billions of dollar in construction projects. When these are funded by the government and the investments are failures, the government becomes unstable. Some projects serve no purpose and have no functionality, but are built for the prestige and glory of having such amazing buildings. Why does Dubai need to have the world’s largest mall, skyscraper, an indoor ski sleep and man made islands. Do any of these serve purpose. Maybe the ski slope for tourism, but the world’s, 
“largest” shopping mall, is it really necessary. Now with the epic spending, the state owned Dubai-World who controls many building projects in the city has fallen into great debt. Now Dubai-World is requesting six extra months to repay it’s, “massive debts.” One of the ...

    Read More

  • Use of Integrated Marketing Communications in the Fast Food Industry

    1698 Words  | 4 Pages

    The fast food industry’s giant- McDonald’s has become the best-know fast food brand in the world. It employs advertising, sale promotion, public relations and sport sponsorship to promote McDonald’s as a global image (Vignali, 2001). In communication context, the maxim “brand globally, advertise locally” (Sandler & Shani, 1993) is McDonald’s promotio...

    Read More

  • Marketing Strategy And Product Life Cycle In Hospitality

    703 Words  | 2 Pages

    Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.

    Read More

  • Essay On Burj Khalifa

    1379 Words  | 3 Pages

    Another purpose of the building is that it is the world’s tallest building and demonstrates a living wonder. The location of the building is a pride to the people of the Middle East because it is the tallest free-standing structure in the middles east. The stunning work of art is visible to the world and incomparable work of engineering that build the Burj Khalifa.

    Read More

  • My Trip To Dubai Essay: My Trip To Dubai

    800 Words  | 2 Pages

    Have you ever wanted to see the world’s richest country? That is covered with exotic beaches. Food that will defiantly cure your taste buds. Luxurious cars everywhere you turned your head. Seeing different people from all over the world coming to visit. A place that’ll for sure entertain you. To get a taste of this lifestyle that’s overseas, you need to visit Dubai.

    Read More

  • Tourism Stakeholders In Sustainable Tourism Essay

    727 Words  | 2 Pages

    Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the

    Read More

  • The Importance Of Social Media In The Tourism Industry

    949 Words  | 2 Pages

    To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,

    Read More

More about Dubai Case Study

Open Document