1. Evaluate the opportunity that is identified by Chris and Val in the case using the analytical tools you have covered in class (8). Technology Dry cleaning business was facing some loopholes especially in upgrading their plants. Technology has been on the spotlight and drycleaners needed to embrace this fact to impress their customers (Guardian News and Media Limited). Superb for instance required a computer system to manage records and data. Many plants were not able to afford to upgrade their plants in terms of equipment and technology. Automated systems are presently appreciated than manual systems for purposes of speed, accuracy and reliability (TakingITGlobal). Environment A good surrounding in terms of neatness, location and convenience was important for a store to succeed. Many successful plants were found in good locations strategically speaking. Social-cultural Many firms were facing a big number of complaints from the customers and according to the bureau these were people not happy with how employees used to settle complaints and conflicts. The industry requires employees with better public relation skills. Political forces There were no cases of political influence in this business according to the case study presented. Weaknesses The plant’s inability to afford to upgrade their equipments and technology presented a major weakness. The two entrepreneurs had an opportunity to penetrate the market by establishing a plant with up to date systems technology wise and upgrade equipment. Strength Vaz and Chris were informed on issues concerning dry-cleaning out of the study they had carried out from different interviews and learnt through working in some of the plants. Opportunity They had identified two me... ... middle of paper ... ...ork force with better skills and knowledge in the area and would be able to attend to customers generously. Chris and Vaz were unable to capitalize on this because they had little capital to start up their own store. In addition, very few plants met their criteria in terms of size and space and standards set. Reference List About.com. Choosing a Location for Your Business. Available at: http;//entrepreneurs.about.com/od/gettingstarted/a/chooselocation.htm BNP Media. Quality Magazine. Available at: http://www.qualitymag.com/ Guardian News and Media Limited. Technology. Available at: http://www.guardian.co.uk/technology TakingITGlobal. Technology. Available at: http://issues.tigweb.org/technology?gclid=CNjkqMfGmakCFcN56wodjGNdtq The Times Newspaper. Business Location. Available at: http://www.thetimes100.co.uk/theory/theory--business-location--249.php
...ir advantage. Franchises such as Walmart, manipulate product advertising and put items in specific places to increase chance of sales.
Lowe’s grew through strategic choice by heavily focusing on key functional areas involving research and development (R&D), marketing, and logistics. Lowe’s important R&D investments included the creation of two prototype stores. The first prototype with 147,000 square feet catered to large markets and the other with 120,000 square feet catered to smaller markets (Rouse, 2005). Lowe’s used these store prototypes to help guide their continued growth and store placement. The prototypes also aided the company in designing future stores more efficiently with respect to energy and sustainability (Lowe’s Companies, Inc., n.d.). Furthermore, Lowe’s marketing strategy concentrated on attracting new customers and enhancing current customer satisfaction. To bring new customers to the store, Lowe’s engaged in a pull marketing strategy (Wheelen & Hunger, 2012). The com...
in low service for clients and affected employee morale seriously, and the managers had to
This article deals with the topic of how organizations should go about implementing new technology systems. The article is built around Murphy's Law that, "Whatever can go wrong, will." When organizations implement new system a lot of know problems cannot be avoided and unforeseen problems arise with even grater frequency. Chew outlines seven points to help launch a new system with greater success since they are essential for long-term survival.
Merchant elaborates on the extent of managing exotic gardens inside buildings particularly the mall to recreate a heavenly atmosphere. She considers the work that goes into maintaining these gardens to keep them pristine, from the expensive water works and pesticides utilized to keep the unclean and destructive nuisances from diminishing the aim for perfection in a desirable atmosphere (p.5). These gardens produce the atmosphere to make people happy and content. The greenery provides the feeling of being outdoors while truly being completely inside. She indicates mall landscaping is inspired by surrounding environments that are
Postrel develops her support of national retailers throughout the essay, offering the opinion that it isn’t the stores that give places their character, but instead, aspects like the terrain, weather and culture that do (Postrel 347). While terrain, weather and culture can set apart regions, such as New England from The Deep South, and Southern California from the Midwest, it’s the community that gives each town their own special character. A community consists of the residents, their restaurants, hardware stores, pharmacies, ice cream parlors, farmers markets, and so on. These places, and the interactions that occur daily at each establishment, are the fabric that differentiate them, and create the breeding ground for diverse characteristics to flourish. While Postrel argues that wildly different business establishments across America in the past is a myth , it’s actually not necessarily that the products that varied from store to store, but more the aforementioned factors that truly set ...
One particular digital electronics company stuck out above the rest, and that was Sony. With Sony’s recent release of the Play Station 4 and its already successful Play Station 3 model, Sony seemed like the ideal company to invest in for the coming years. With Sony’s wide range of electronic products, including stereos, DVD players, and televisions, and with new technology being developed close to every week, all sorts of new jobs are beginning to open up. Sony happens to be one of the leading manufacturers of electronic products for consumer and professional markets, and in 2013 they had employed over 145,000 people and the number is still increasing with new job fields opening up weekly and more specialists being required to keep up with the changing technology. Their increasing technological ability will also lead to a bigger and brighter future for the American and global economy. With the creation of more jobs the unemployment rate will decrease, and products will become more accessible to families and individu...
Therefore, the organization should take a strategic growth-oriented and reverse type combine. On the one hand, the use of outsourcing and vendor competition to reduce costs in order to compensate for management and manufacturing inefficiencies, pay attention to controlling costs; On the other hand, combined with the advantages of their own technology, innovation, branding and marketing and other aspects of the product 's high school three grades are low pile of competitive products, consumer electronics growth to seize the opportunity to obtain efficient growth performance, and further expand market
The Car Wash industry began to start and grow across the U.S. after the conclusion of World War II. America’s economic rebirth and prosperity created a boom in the housing and automobile industry. What began as a business to satisfy Americans’ love of the automobile has grown over the past several decades into an international industry. From washing one’s car in the driveway with a water hose and bucket of soapy water, to the do-it-yourself, unattended coin operated high-pressure wand locations, to today’s professional car washing businesses which feature complex automatic equipment and technological systems to wash cars more safely and effectively than ...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
In designing the buildings, the storefront is a key focus, with its large public doors, heavy use of glass, display windows, and entrance signage. Much like today, a storefront often serves as its own advertisement to pedestrians or drivers passing by and as such becomes a heavy focus for a store’s design. As in the case of the Kress stores they established their brand in a shiny gold handwritten font over a green back...
One of the most important areas to consider is customer service. The atmosphere of a store
Technologies and Innovation: WeTrust will constantly look for technological up-gradations and innovations, in order to provide high quality services and create opportunities for advancement.
Environment and the people giving service at that have an effect on customer to make a decision on buying the product.