Dreamworld Pestle Analysis

In the business world, there are many social and cultural factors that affect the business.
The two main social factors are the averages disposable income levels, and the reputation of The Walt Disney Company in society.
One of the main social factors affecting businesses is the average disposable income. The disposable income is the amount of money that households have available for spending and saving after income taxes have been accounted for (Investopedia). According to oecdbetterlifeindex.org, the average disposable income for Australians is 33,138 a year. This is more than the U.S., which is 29,016. These statistics show that many Australians would be willing to go since many U.S. citizens go to Disney World, the Australians, who are on average,

An acquisition is a corporate action in which a company buys most, if not all, of another firm’s ownership stakes to assume control of it (Investopedia). The acquisition would occur with Dreamworld. Dreamworld would allow us to have access to WhiteWater World, which would allow us the capability to have a water park portion of the park/resort. Then, we would also purchase the land to the north and northeast. This would allow The Walt Disney Company around 6.5 miles perimeter of land to work with.
The Walt Disney Company is one of the world’s largest companies. It has parks and resorts, or a similar variant in 3 of the 7 continents, North America, Europe, and Asia. The competitive environment within Australia is not worrisome. In Queensland, Australia, there are opportunities for us to buy out the other parks and have already established infrastructure. The main sources of competition come from Warner Brothers Movie World, Sea World, and WhiteWater World. However, the plan is for us to purchase WhiteWater World, and expand the park, to be able to incorporate a water park into the Disney