Domino's Ethos Pathos Logos

PEL Comparison & Contrast In order to sell their products, companies use commercials to appeal to audiences through the use of pathos, ethos, and logos. Compare and contrast the use of these appeals in two commercials. Both commercials are advertising pizza. One is a Domino’s commercial while the other is a Pizza Hut commercial. The Domino’s commercial discusses the legitimacy of the cheese they use, and the Pizza Hut commercial speaks of the positive impacts eating pizza for dinner could have on your night. Pathos is an appeal where the speaker uses emotions to persuade an audience. An example of pathos in the Domino’s commercial is the imagery used to describe the cheese. This is pathos, because the figurative language causes heightened emotional connections. This is different from the Pizza Hut commercial, because Domino’s is using their diction and

An example of ethos in the Domino’s commercial is when the narrator mentions that a “National Cheese Institute Laureate Award Winner” aids Domino’s in their cheese making process. This is ethos, because the narrator is citing an authority to make their argument more logical. This is similar to the Pizza Hut commercial, because both commercials are providing information and evidence to support their particular arguments. They are also similar in that they are both citing a reputable person or peoples to back up their arguments. An example of logos in the Pizza Hut commercial is when the speaker cites that Pizza Hut is “America’s number one choice”. This is logos, because the speaker is citing a reputable testimony, American citizens. This is different from the Domino’s commercial, because Domino’s is citing an authority while Pizza Hut is providing a bandwagon strategy to persuade the audience. Pizza Hut and Domino’s effectively use logos to sell their pizza through appealing to the audience by supporting their particular arguments with