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Falseness of the american dream
Falseness of the american dream
Additional strategies disney could use to market
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The Disney Corporation has in many ways infiltrated American culture. What was once a small business has grown into the world’s largest media and entertainment syndicate in relation to their revenue, which in 2010 was $38,063 million (Disney 2010 fourth quarter). Not only do they produce movies but they also own their own resorts, cruises, theme parks, massive amounts of marketing products, and even their own town. Through careful examination of the semiotic implications in many of Disney’s marketing and product endeavors I hope to pull the curtain back and criticize the truth behind what Disney is selling and what exactly the multi-national corporations’ moral agenda is.
The American dream has always been the driving force behind everything we as a country do from settling the new frontier to industrialization. That is what drove two brothers, Walt and Roy Disney, to start their own production company in 1923. In 1928 Mickey Mouse was created and would become one of the most iconic images not only in America but around the world. These iconic ears aren’t always happy images though as described in Friedman’s essay Revolution is U.S. where he relates Mickey Mouse ears and big Macs with the cons of globalization (Friedman 160). It is true the Disney Corporation, no matter how many borders they cross, will always be a symbol of the American dream and its connotations such as manifest destiny and globalization.
In 1943 during World War ll Disney Studios was handed over the U.S. military to produce propaganda for the war effort. Der Fuehers Face was one of those films, starring the cartoon character Donald Duck as a Nazi soldier working in an assembly line under Hitler’s control, only to find out that he loves America. In t...
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.... "A Moral Never-Never Land: Identifying with Tony Saprano." 2004. The Signs of Shopping in the U.S.A. Sixth ed. Boston: Bedford/St. Martins, 2009. 274-82. Print.
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Newell,perry, Claire, Simon. "Disney Toys Made in ‘sweatshops’." The Sunday Times. Times Newspapers Ltd, 23 Dec. 2007. Web. 26 Feb. 2011. .
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Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Wartime propaganda cartoon produced by Disney compared lives of U.S. and that of the German during World War II. Broadcasting nation-wide, Disney's propaganda cartoons were proved effective on patriotic education, influencing Americans attitude toward enemy country, Germany. One of the most prominent propaganda cartoons is Disney's production of Der Fuehrer's Face. Constructing stressful scenes in wartime Germany, Disney would bring out its educational message by comparing German's lacking freedom and U.S. citizen's free will. The cartoon Der Fuehrer's Face described Donald wakes up and discovers that he became a German soldier. Without much rest, he is immediately sent to the factory, toiling away and screwing war munitions together on a factory assembly line with soldiers looking on. He has to shout "Heil Hitler!" in time with his work, and his hands whirl faster and faster until he goes insane (Der Furher's Face 1942). This portion of the film reinforces the idea of Germany's restricted life during World War II. Germany workers, presenting by Donald in the cartoon, have to work from dawn to dust. through Disney's exaggerating style, the film portrayed life in Germany, under control of Hitler, many must obey the rule and live intense lives. Donald was ordered to do intensive work, while bombarding by broadcast of the superi...
In Of Mice and Men, one of the main themes is the idea of the American dream. This is one of the more important themes in the book because it plays such a big role in how each character pursues life, and their dreams show a different side of who they are and what they want from life. Many of the characters talk about what their version of the American dream is. Curley’s wife talks about how she wanted to be a movie star. Candy and George both want to own their own land.
Hellerman, Caleb. 2004. “The Wal-Martization of Everywhere” & “Low Road/High Road.” Retrieved March 6, 2004 from: www.inequality.org.
The American dream ideally constitutes life, liberty, and the pursuit of happiness as stated by America's forefathers in the Declaration of Independence. This vision has been extremely warped in the 20th century to fit the new breed of Americans, which are greedy and self-centered. The main characters opinions in the novel Of Mice and Men of The American Dream substantially differs from each other, and from today's society.
Walt Disney stated “it all started with a mouse.” Little did Mr. Disney know what an empire his name and his mouse would create all while having such a large impact on American culture and society. Disney has proven a brand with iconic characters and images that he was able to create a connection with not only the average American family, but also allowed other cultures to have the same connection and experience. Disney’s characters had the ability to be recognize by a large number of people, allowing Disney to have a broad market to serve making the park a safe and comfortable place for large audience of American families, while other parks limited their target audience to young adults and
Velazquez concludes that “from clothes to computers… , no American child is immune from the underlying suggestion that owning these things defines success. While the message of excess materialism is toxic for all our children, it is especially cruel for the one out of six American children living in the poverty” (769). The phrase “no American child” indicates that Velazquez is biased when she discusses large corporations’ influences on children. Her tone suggests that she is against material possessions. She finds them toxic and that is how she draws her comparison to the toxicity of the corporations. This use of rhetoric conveys that Velazquez exaggerates the negative effect of large corporations’ products. She ignores the initial purpose, when these large corporations invent technology, is to make people’s lives more convenient and help people to sort their problems, which can only be done with machines. The location of waste seems like a minor issue in comparison to all the great benefits that come with the products of these large
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
...’s bleak words to Jack represent the human condition he face. In the postmodern American Dream, consumerism serves as “white noise” to forget our death.
In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.
Today, The American dream is not fully represented in the same way as the ideas were initially raised. The ideas were primarily fabricated in the very beginning of our country. The propagandist role of any medium has changed just as much as the times have since the signing of the Declaration of Independence. In contemporary America, film is the leading component of the propagation and detraction of the American dream. The film The Pursuit of Happyness (2005) supports the idea of the American dream our founding fathers set out. Wall Street (1987) on the other hand, supports and acts as a detractor of the true American dream and leads people to believe, what a lot of people already believe, that it is a dream to become monetarily successful. Propaganda through film has been a vast advocate for this change in ideas of the American dream in the twentieth and twenty-first centuries.
The American dream is white picket fences, freshly cut bright green grass, the smell of homemade apple pie, fresh groceries from Whole Foods and a three story suburban house in a safe neighborhood. It is the worriless state of a financially secure career, marriage, and kids. The American dream as perpetuated in movies, television, shows and media is the story of rags to riches but not quite rich instead high middle-class. “...our media is national in nature and single-minded in purpose. This media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilities” (610). The dream seems easily obtainable by a get rich easy planner business.
Consumerism has always been a big part of society back in the golden days. In today’s society, the ongoing debate of wants and needs are not justified by an individual’s wealth, but it is rather opinionated by the generalized public. Not only are the consumers getting caught in this mess, but many retailers are being sucked in as well. Retailers, have to stay up to date with the latest trends, to make sure they get their products across. Human identity is no longer determined by how much a person makes an hour, but by the commodities they possess. Consumers are so centralized on the materialistic items, that they forget what is more valuable and important. Unfortunately, the frivolous consumption has taken over the
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml
Shopping and philosophy: Postmodernism is the new black. (2006, December 19). The Economist, Retrieved from http://www.economist.com/node/8401159.