Disneyland: Student Answers

Student Answer: Growing up in Los Angeles, going to Disneyland was a trip to take every summer. It was always full of people and the lines were stretched from one end of the park to the next. The maze of people to go around and the long lines never stopped me from wanting to go back the next year. With me living in California and wanting to be there, I can also remember how everyone also wanted to travel to California for tourist attractions such as Disneyland. With the success of tourist traveling from all over the world to visit the attractions made it convenient to believe that taking Disney international route would also prove to be profitable.Mickey Mouse has been a household name and favorite since before I was born. “Mickey Mouse has been a beloved American icon since the 1930’s. The success if this and other Disney characters helped to build Disney theme parks; first in Anaheim, California, 1955 and then in Orlando, Florida, 16 years later (Ferrell, Hirt & Ferrell 2009)”. With the success in both sales and attracting

What are some of the factors complicating international expansion of a brand like Disney? What can a multinational corporation do to mitigate these

You are a part of Disney’s executive team. You propose developing a theme park in India to take advantage of India’s growing middle class and large population. However, you know there will be many barriers to overcome. For instance, Indian law has not always been favorable to foreign companies, and the average income of Indian consumers is less than American or French consumers. Develop a plan to describe what steps you will take to research potential barriers in India and recommendations for how to overcome them.

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