Disney Company: Company Analysis Of The Walt Disney Company

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DISNEY WORLD
The Walt Disney Company is an American multinational company that operates four primary business units, this business units are called business segments. These segments are Media Networks, Parks and Resorts, The Walt Disney Studios and Disney Consumer Products. Each business segments plays an important role to help Walt Disney Company to connect with their core customers. Walt Disney Company use their Media network to inform and entertain customers, Parks and Resorts is a perfect way for Walt Disney Company to interact with their customers, The Walt Disney Studios is use to produce and create movies and Disney Consumer Products is a perfect way for the company to sell and publish their products
Because Walt Disney is a company that depends on customers, the company need a way to connect to their customers, this …show more content…

People around the World use their savings to visit Disney World. To keep families coming to their parks Disney World Company is opening different attractions. An article from 898marketing.com, “Four Marketing Lessons from Disney World” Cailyn Chrystal explains how Disney World Company use their Parks and Resorts to connect with their customers. The look on children’s faces when they see their favorite movie characters come to life or after they ride their favorite ride is priceless, and is what creates such great memories. These memories and emotional connections are what keep people coming back and, once the kids eventually become the parents, they want to share those experiences with their own children. While Disney is obviously great for children, they have found a way to have something for everyone. (Cailyn Chrystal).
Customers play and important role for Disney World Company success. I been with my family in Disneyland and I feel that employees threat my family with dignity and respect, this is why I plan a vacation to Disneyland at least once a

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