Digital Representation In Digital Watermarking

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Digital representation provides better efficiency and accuracy of copying, storing and distributing content via the internet. This improvement of digital technology helped the data to easily duplicated and rapidly delivered to a big number of users with minimum expense. This technology has become the most popular way to distribute multimedia content. Digital Right Management (DRM) is a technology used by publishers, copyright holders to restrict the illegal media conception, copying and redistribution. But sometimes it is insufficient to protect the multimedia data. Here is the actual use of the digital watermarking technology. Watermarking is a technology in which a hiding a digital data inside the host signal. Thus it will help to verifying the authority or integrity of the host signal.
The traditional two party digital rights management system contains only owner and consumer. But it is insufficient to satisfy today’s business needs and content delivery. Hence, multiparty multilevel digital rights management architecture has been proposed [3]. The term multiparty refers to the multiple parties in the architecture such as the owner, distributors, sub-distributors and consumers and multilevel refers to the multiple levels of distributors/subdistributors, involved in the distribution chain. The DRM system handles media data in a compressed and encrypted format. The owner distributes this compressed and encrypted domain to the buyer through the multilevel distributer network, where the distributers have no access to the original content. However for providing media authentication, traitor tracing or proving the distributorship the distributors needs to watermark this media content.
This paper works on watermarking of compressed...

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...[9]. There are two main disadvantages. They are
1) If the encryption is performed on a message size of few bits, the size of the ciphertext may expand and will cause loss of compression efficiency.
2) If the encryption is done on a large message size of few hundreds of bits, to compensate the loss in compression, the payload capacity decreases, where payload capacity is the number of watermark signal bits embedded per encrypted message.
So we select a secure symmetric stream cipher with homomorphic property over secure asymmetric encryption with homomorphic property because of the following two reasons. Symmetric ciphers with homomorphism can be applied on a smaller message size, like a byte, without increasing the compressed data size and achieving a better payload capacity than asymmetric counterparts. So we are using RC4 stream cipher with homomorphism property.

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