For the purpose of this essay, new or social media can be defined as the participatory online media that create and spread information in a democratic and collaborative manner. Social media uses technological tools and applications that enable people to connect and share opinions, news, and knowledge. A few prominent examples of social media applications are Wikipedia (reference), MySpace and Facebook (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Sharenow (media sharing). These sites typically use applications such as blogs, micro-blogging, message boards, podcasts, and wikis to allow users to interact in a quick, collaborative and efficient manner.
With the emergence of the new social media the nature of communication has been changed. This change has led to alteration of the relationship between an organization and its publics or stakeholders. Smith, Kearns and Fine (Power to the Edges: Trends and Opportunities in Online Civic Engagement, 2005) argue that the future belongs to the organizations that can effectively align online and offline communication strategies in their activities. Internet revolution enabled organizations to communicate cheaply, quickly and effectively with thousands of people. Campaign developments, communications, field management and fundraising are the fields that are greatly affected by the online connectivity that reshaped all aspects of community life.
The scholars say that thanks to the Internet and its tools, networks of individuals,
completely independent of organizations, can initiate and carry out civic engagement
campaigns. The traditional communication model implied dissemination of informatio...
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...Internet research has more advantages than disadvantages. Furthermore, organizations can also satisfy their research needs by analyzing the content of bulletin boards, newsgroups, list servers, chat rooms in order to receive feedback from their stakeholders.
To conclude with, organizations should combine both traditional and social media in building and maintaining relationships with the stakeholders . The companies should also adopt new communication tools (such as blogging, podcasting, Webcasting, social networking, virtual realities, etc.) and learn to listen and converse with their customers in a genuine way. These tools will help the company to directly convey critical information and receive instant customer feedback. Eventually, the companies will learn to operate in a customer-centric fashion, even in the situations that have significant reputation risk.
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social media strategies have not replaced the traditions tactics; however, of the 17 communication tactics considered “mandatory,” ten were computer-mediated (Lovejoy and Saxton 2012). The spread of these new media tactics has significantly increased nonprofits’ ability to communicate with clients, volunteers, media outlets, and other stakeholders. Instead of the traditional one-way communication tactics, social media has opened up a two-way dialog that provides an interactive outlet of communication between an organization and those stakeholders (Stengel) while reducing the turn-around rate of communication ...
Due to great advances in technology in recent years, new ways of communicating are inevitable for organizations to communicate strategically with major stakeholders. One of the ‘new’ ways for organizations to engage with customers, employees, news media and communities is through the use of social media. Social media allows sharing messages in seconds and delivering them to thousands of people around the world. Many organizations own multiple social network channels to ensure they are where the customers are, however, are they utilizing them to their best ability internally as well?
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Online social media (OSM) are Internet sites for people to interact freely, sharing their thoughts and engaging in a conversation, using words, audio, pictures and videos. These services allow individuals, organizations and governments to create, exchange content and spreading information with large number of people without geographical constraints. It appear in many forms including blogs and microblogs, wikis, social networks, virtual words, forums and message boards, media-sharing sites and social bookmarking. There are numbers of well-known sites such as Facebook, Twitter, YouTube, Wikipedia, Reddit, Flickr, Instagram and many more.
In this millennium virtual world, Internet, digital media and social media have emerged as most popular media of communication. Its reach, freedom to communicate and interact without barriers of geography, religion. caste, community and language made it most used media for interaction among people and masses. World is witnessing that social media has revolutionized the communication and brought the interactivity to a new level. The focus of web technologies towards social interactions, community building and networking is influencing all aspects of life and society. (1) The global organisations like world bank, UN women development, UNICEF believe that new information technologies, social media have exceptional capacity to mobilize the public attention and public accountability. The possibilities are endless, through tweets, Instagram pictures, Facebook pages and
The objective of this essay is to compare Internet research with other sources of information which include books, word of mouth and primary research. This paper will also look at ways of ascertaining the validity of research information for academic work.
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.
Whereas the word social media itself defines the meaning of, social of communication. Which then not only provides you information but allowing you to interact while it provides you with information. Interaction can be as simple as leaving a comment or voting on an article to as complex as recommending information base on similar interest with other users. In comparison towards traditional media, it is a ‘one-way street’ where you receive information and only be able to give your thoughts to people whom you know. While social media is a ‘two-way street’ which provides you the capability to share your personal thoughts with everyone who have not only read about it, but also people who have
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...