Digital Customer Engagement and Social Media

2757 Words6 Pages
bulb-icon

Recommended: M-commerce beyond e-commerce

Digital customer engagement is the process of business companies using social media to get involved with customers online. Customer engagement interest is increasing and it’s paralleled to the continued evolution of the internet and the appearance of new digital technologies and tools that has been dubbed web 2.0, particularly social media and social networking like facebook, LinkedIn, blogs, wikis, twitter, Youtube and MySpace.
Social media with interactive nature with its capability to establish conversations among firms and individuals in communities of customers and sellers and involve customers in satisfied generation and value creation has energised practitioners with its potential to better serve customers and satisfy their needs (Sashi, 2012).

Customer get engaged with e-commerce and m-commerce application with the use of internet which can be accessed through desktop, laptop, tablets, smart phones and PDA. Generally, e-commerce is defined as a monetary transaction conducted using the internet and a desktop or a laptop computer and M-commerce can be defined as a transaction that takes place through wireless internet-enabled technology (through laptops, mobile phones, personal digital assistants (PDAs) and that allows for freedom of movement for the end user (Wei and Ozok, 2005).

Without e-commerce application, e-commerce will not function and here are some applications for e-commerce:
• A supply chain is a form of relationships acquired between a number of companies who have a symbiotic relationship with each other in that one company supplies goods or services to other companies which, in turn, supply goods or services to other companies and offer services or product online through e-commerce application.
• E-tailing i...

... middle of paper ...

...d if I had more time and if I had managed my time with this literature review. The structure and layout could also be improved and more specific information used to make this task more attractive and catchy. Using picture instead of words might also conserve words which will be used in my next assignment. It’s challenging to know if this literature review meets its expectation because the information gotten from journal articles and websites are not really straight so more intense research had to come in place to find the right information by typing the right keywords on journal sites and websites. It took me about two weeks to complete this review due to the fact of finding the right information needed. These mistakes will be corrected on the next assignment by starting a month early and having more discussion with my teacher to get better ideas and understanding.

Show More
Related

  • Pie Face Case Study

    1013 Words  | 3 Pages

    Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.

    Read More

  • The Product Analogy Of A Supply Chain Case Study

    542 Words  | 2 Pages

    A supply chain consists of all operations involved in a company from production, distribution, to final delivery of an output to consumers. However, the supply chain of goods differs from that of services in many perspectives. Therefore, the commodity analogy is inappropriate for services industry.

    Read More

  • Pros and Cons of Social Media

    1329 Words  | 3 Pages

    According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.

    Read More

  • The Pros And Cons Of Social Media

    915 Words  | 2 Pages

    Brian Solis the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web once said “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change” (INSERT CITATION).

    Read More

  • Wal Mart's Supply Chain

    1889 Words  | 4 Pages

    A supply chain is a system through which organizations deliver their products and services to their customers. The network begins with the basic ingredients to start the chain of supply, which are the suppliers that supply raw materials, ingredients, and so on. From there, it will transfer the supplies to the manufacturer who builds, assembles, converts, or furnishes a product. The chain now needs to get the product to the consumer by transporting the finished product from the manufacturer through a warehouse or distribution center. An example is that Wal-Mart has a nearby distribution center where products are delivered there and then split up to be delivered to a retail Wal-Mart. “Wal-Mart will take responsibility for breaking down larger loads and delivering the product to other Wal-Mart stores” (Ehring 1).

    Read More

  • B2B Versus B2C Supply Chains

    860 Words  | 2 Pages

    Investopedia.com defines a supply chain as follows: "Supply chains include every company that comes into contact with a particular product. For example, the supply chain for most products will encompass all the companies manufacturing parts for the product, assembling it, delivering it and selling it." (www.investopedia.com)

    Read More

  • Dell, Inc. Case Study

    2139 Words  | 5 Pages

    “Supply chain. Product life cycle processes comprising physical, information, financial and knowledge flow or movements whose purpose is to satisfy end-user requirements with physical products and intangible services from multiple, linked suppliers.” In other words, supply chains compose a network of different companies that cooperate closely for goods delivery.

    Read More

  • Social Media And Non-Profit Organizations

    758 Words  | 2 Pages

    Social media are technological platforms that allow for social interactions (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Originally, social media were not accepted within public relations as effective tools, however, they have slowly been adopted into organizations as a suitable communication medium (Idugboe, 2010). Social media sites have “opened up new possibilities for organizations to connect with their stakeholders by allowing them to receive real-time feedback...and engage in conversations” (Lovejoy, Waters, & Saxton, 2012, p.

    Read More

  • Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

    1855 Words  | 4 Pages

    Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.

    Read More

  • Case Analysis Of Zappos

    883 Words  | 2 Pages

    In the age of empowered customers, an approach to social media helps companies keep their fingers on the “pulse of what’s important to their customers” (Success Center, n.d.). Business’s like Zappos and its uses of Twitter or other social networking platform to have collaborative interaction with customers and employees, allows the company to gain valuable insights and create long lasting

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.

    Read More

  • The Benefits Of Supply Chain

    955 Words  | 2 Pages

    A supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products, and deliver the products to customers through a distribution system [1]. The basic objective of supply chain is to “optimize performance of the chain to add as much value as possible for the least cost possible.

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.

    Read More

  • M Commerce Case Study

    1129 Words  | 3 Pages

    Mobile phones are long range, portable and wireless electronic device of communication. It is a part of introduction of new technology are influence the most of the restaurant business. The term “m- Commerce” stands for mobile commerce. It is the buying and selling of goods and services through portable devices such as cellular phone, personal digital assistance (PDA), smart phone and any other handheld devices rather than desktop or laptop computer. M-Commerce is a new channel or medium for commerce, presents unique feature such as ubiquity, personalization, flexibility and localization which are not available in traditional e-commerce, therefore has an opportunities for diverse functionalities and applications by providing customers with

    Read More

  • E-Commerce Essay

    1274 Words  | 3 Pages

    E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)

    Read More

More about Digital Customer Engagement and Social Media

Open Document