When debating Netflix and movie theaters the factors to consider are convenience, variety, price, and the experience. These are the four most important factors, because people want the best quality that is the most cost effective. Through my research, I show that movie theaters have an unsurpassed experience associated with them, but Netflix is convenient, affordable, and has a wide array of programs.
The first factor to consider is convenience. Netflix can be the simplest choice, because the average person does not have to leave the house. While there may be a few movie theaters in a town, they require a drive to get to them. Another aspect to consider is that movie theaters follow a set schedule, and the times cannot be altered. For example,
…show more content…
In a movie theater, there are experiences that some will not have while at home and watching Netflix, such as the enormous screen, comfortable movie theater seating, and the theater speakers. Netflix can be used in a causal way with friends, but the main purpose of watching a movie is enjoying the experiences one can get from the movie itself. While at the movie theaters, the environment is completely different, because everyone is supposed to be quiet or else they risk being thrown out. The experience does not compare to the feeling someone gets when that intense scene appears, and they get immersed into the atmosphere of the theater. Movie theaters have the opportunity to give someone an unforgettable experience unlike Netflix, because the ambiance is truly unique and unmatched by anyone’s living …show more content…
Carmike Bellevue is eleven dollars and twenty-five cents per adult ticket). The average person’s budget cannot afford to splurge on movie tickets everyday; however Netflix offers their full collection of programs with a maximum cost of eleven dollars and ninety-nine cents a month. For this price not only do you get all their films, but you also get Ultra HD and are allowed to have up to four people watching at a time. Netflix offers three different plans: basic (seven dollars and ninety-nine cents per month), standard (nine dollars and ninety-nine cents per month), and premium (eleven dollars and ninety-nine cents per month). A plus for Netflix would be that the first month is free for any given plan and is watchable on laptops, tvs, smartphones and tablets. Another point to consider is watching two movies at the movie theaters is equal to twenty-three dollars, while Netflix has a set fee no matter how many movies someone chooses to watch. Lastly, considering the prices of the concession stands at movie theaters, going to the grocery store to get snacks is a much cheaper alternative. Netflix is unquestionably better priced than the movie theater, especially when considering the content given for that price.
Netflix and movie theaters each have their advantages, but when it comes to the four factors discussed Netflix is the clear winner. Netflix has a larger variety for a better price, while being convenient for the viewer. While
The average Blockbuster store carries roughly 1,500 movie titles. Netflix carries more than 12,000 titles. It has movies that you can't find anywhere else. And Netflix uses collaborative filtering technology to send you emails that alert you to movies that you might otherwise never consider. Netflix saw the video- and game-rental market moving to DVD and built its business around that trend. Netflix doesn't rent videocassettes, only DVDs (in part because they're lighter and cheaper to mail). Netflix was able to identify and implement a strategy fo...
Movie availability firstly pertains to how easy it is to access the particular movie that one may want to watch. For a movie rental to be easy to access the service should be available at all times of the day and there should be multiples copies of the individual movie. Redbox passes through this criteria with flying colors for the business is always open to the consumers and it also carries several copies (can vary depending on the consumer count for the particular kiosk) of each movie title. Such therefore renders the service nearly effortless. Another defining factor for movie availability is the choices offered at the business. There should movies of every genre obtainable and new selections should become accessible each month. Redbox manages to
In addition, customers can easily get the movies they like without leaving home. Netflix provides customers unlimited access to the world's largest DVD library consisting of 10,000 movies. This is more than 10 times the selection of the Blockbuster. Netflix's terrific search engine and automatic movie recommendation engine helps customers find their favorite movies easily. Netflix enables customers to enjoy their service without long line ups and late fees.
Netflix is one of the most successful companies in the 21st Century, they have changed the entertainment business is such a profound way that it can never be the same again. It has many utopian effect and interpersonal Netflix brings so much value to the user that it has been set apart in a new category. It delivers to the user any movie or TV show they could ever want at the click of a button, they give more option for entertainment then every before offered at a price that cannot be beaten. Netflix’s extremely inexpensive costs along with their plethora of option blows away all competition and without a doubt makes it the best interpersonal option for all consumers. Netflix is an
The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in strategic focus has allowed Netflix to grow into the largest online entertainment subscriptions service in the United States with over 6.3 million subscribers (Netflix).
Movies have been one of the most popular pastimes for Americans for decades. They are the topics of conversation, a place for lovers to go on dates, and an industry that the general public seems to have a fascination for. However although we think of movies as another entertainment source, they were not always as socially accepted by the people. In 1904, Harry Davis opened the first freestanding moving-picture theater. Although he was met with much skepticism, his idea would have a lasting effect on America's culture. When they first opened, the people were not immediately accepting. Safety, cleanliness, and price were a few of the concerns the public had. After a few changes however, the "nickelodeons", as they were called, started booming. Flashing lights were put up wherever there was room on the façade of the buildings. Ventilation systems assured people that they were br...
It seems that ticket prices at the cinema are always going up because the supply outweighs the demand, as a result admission fees cost twice as much as they did before. Not to mention the outrageous prices that they charge for refreshments and popcorn, its seems as if the cinema approaches its consumers with a mafia-like mindset intending to drain them of every single penny before they even sit down to enjoy the movie. Although, if you chose to view a movie at home, you probably wouldn’t spend a dime because entry is free, and you have your own food and refreshments. As well as you avoid the hassle of long lines ,rude employees and obnoxious strangers interacting with you, the only thing that would be your concern when watching a movie home is if your electric bill is
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Direct and indirect competitors, along with outside obstacles, to a greater extent present a financial threat for Netflix. As a result, Netfl...
Movie popcorn is simply overpriced. According to Scholastic Scope, “[Popcorn] has been labeled as one of America’s biggest rip-offs, with some theatres marking up the price as much as 900 percent!” So, if AMC makes 900 percent, they spend one dollar on a large and earn eight dollars and nine cents profit of-of one greedy customer. AMC’s
Netflix’s marketing strategy came to life because Reed Hastings, the CEO of Netflix, had the problem of keeping a rented movie too long and then getting charged excessive late fees. The company’s initial marketing strategy was to allow a customer to order a DVD in the mail and keep it as long as they want. Netflix later developed a process for customers to be able to go to the company’s website from the comfort of their homes and watch anything they wanted, as many times as they wanted (Marketing). The variety of subscription options for customers attracts more subscriptions than normal to Netflix. Customers can
Movie theaters are conglomerates in the film industry. Only a few competing firms. Offer the same ticket prices and provide the same products and roughly the same services to customers.
One is cost. You spend ten times less at a convenience store than you would at the food counter in most movie theaters. A typical bucket of popcorn could be upwards of five to six dollars, whereas you can buy a giant bag of popcorn from the grocery store or someplace else for a quarter of the price. Another reason could be food allergies. Some kids cannot eat peanut butter or chocolate, meaning basically all of the candy options are off limits. This can make the child sad as they cannot have a sweet treat, and that the movies don’t cater to people who have food allergies. Also, if someone can’t have gluten, well, then they most likely cannot have any of the food served there, because they don’t have gluten free
Low pricing has been Netflix competitive advantage since the beginning. The brand image of Netflix is the low price.
The Drive-in movie theaters were created in 1930s in New Jersey. People loved these theaters because they were affordable and had more to offer than just a movie and a snack stand. Unfortunately, the theaters lost popularity because of the increase in suburb houses and indoor theaters implanted near the new houses. In conclusion, the drive in theater was an amazing idea that lead to the american family to have fun with their families from the comfort of their own
Why is the Film Industry one of the largest and fastest growing industries in the world? Simple. People like entertainment. Movies are entertainment. Movies are like books, only they're visual. People like seeing other people cast in roles, and playing out a story. Why not turn to plays instead, you ask? Movies give people the actors and the stories, along with background music, special effects, and overall satisfaction within a 2 hour period of time. Movies can also take you to a physical state that theatre can not. They take you to real physical locations instead of just a cardboard stages. It's the same reason people like television so much.