Dhirajlal Hirachand Ambani Case Study

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Dhirajlal Hirachand Ambani ("Dhirubhai" Ambani)
RELIANCE
“If you don’t build your dream, someone else will hire you to build theirs”. Such was the thought of a person with fiery instinct who laid the foundation of India’s biggest private sector conglomerate – Reliance Industries.
Who would have imagined that a man operating out of 350 sq. room, could ever hold his annual general meetings in football stadiums. From being a one man show, Dhirubhai made Reliance Industries a family of 85,000 people and contributed a major amount to Central Government tax revenue. Dhirubhai’s was a strong businessman, had never-say-die attitude and had a risk taking ability. Dhirajlal hirachand ambani known as dhiru Bhai ambani. The polyester prince who sold …show more content…

As there were kings of textile on large and small scale. So he started his trading business on a small scale by taking small orders and soon later he started taking large orders. Diru Bhai started his first textile mill in NAroda Ahmadabad. He planned to advance the technology and to setup high level machinery for better and more production. Every Saturday he used to fly from Bombay to Ahmedabad. To check the progress and establishment of his factory. And problems faced by his workers. HIS main aim was to produce the best quality nylon in the quickest way possible and in largest quantities. HE tripled the workforce, and due to drop in valuation of money globally slowed the project. IT was his biggest race with himself and the owners of the other mills. Dirubhai by seeing market and owners oppositions started a new trend in textile industry by cutting the whole sale and going directly to the retailers. The popularity of the fabric and convincing power of diru bhai led many onwers to sell only vimal. .At the time whole India was wearing the fabric produced by reliance factory but that never scared him, with taking risk he continued his projects. His main aim at that was to sell India his fabrics everything, in cheap rates. By later in 1967 he realized that his factory started producing finest quality of nylon. The growth of Reliance Industries was uncontrollable and that had not been imagined until then. Reliance went from a turnover of Rs. 70 crore in the mid-1970s. Later he raised a great deal of money by issuing 6 series of convertible debentures and then converting them into premium. After merchandising and reliance textile champak lal had a cut of from business and they both separated but dhiru bhai never gave up

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