What Cause People To Desire For Gold

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What cause people to desire for gold?
There is a saying “A golden key opens every door”. Gold has long been enticing throughout any man thought. Business, wars, or even love have been overcome by the significance of gold. Many regions have prospected gold and applied gold’s value in various usages. Therefore, no man would deny the idealism of gold’s possession. There are three causes make people to desire for gold, which include safe-haven, utilisation, and status.

The first cause of desiring in gold is that gold is a safe haven. Gold is a safe haven as gold can virtually maintain value during the time of recession and the downfall of stock market (Skoyles,2013). The supports in gold as a safe haven include a store of value and an economic …show more content…

Gold has virtually attracted every culture on earth. Its light and luster are as distinct as the brightness of the sun and its symbol of success and affluence is always inherited (Klemm& Klemm,2013). An affluent image from gold includes class status and self-confidence. Class status means the positions of people in society that are placed by the ability to reach one standard. For example, wealth and income in modern societies put the man into either higher or lower class. (Bendix & Lipset, 1966). Gold is always in style among the higher class. A little charm on gold chain or simple gold earrings gives the richer look to the wearer than crystal stone in costume jewelry (Bergen, n.d.). In the old days Rome, the status was denoted by gold jewelry, for instance, only the class with authority who could wear gold rings, gold chains and gold pins to show their power in controlling the empire. (Bostock & Henry, 1906) Further support in affluent image is the self-esteem. Self esteem is the attitude toward the self whether they are good enough or not. It’s basically an emotional self judgment (Myers et al, 2011).Gold is one of the social values that have a big influence on one’ self-esteem. When wearing or owning gold, a man will feel confident and proud as they are in the same rank with rich people (Bergen, n.d.). Recently, there is a trend of piercing small gold jewelry in some part of the body to gain an acceptance and courage. …show more content…

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