Demographics And Geodemographics Of Wal-Mart's Target Market

A target market for a company consist of demographics, Psychographics, and geodemographics. Walmart's strongest of the three segmentations would be demographic. Walmart’s target markets across the usa consist of the three demographic’s for walmart’s target market would be age, gender, and income. These three demographic segmentations are walmarts strongest customer according to Haley Peterson, on her article “ The average wal-mart shopper” on businessinsider.com where she explains the three demographics for walmarts success on being the worlds largest retailer. ( Peterson, 09/14). With the most detail out of these three demographics will help to paint a picture of the average walmart customer.

First we will talk about the age groups

The gender that dominates the sales for Walmart would be females. In the Peterson's article about 75% of Walmart’s shoppers are female oppose to males are only 25% of sales. ( Peterson 09/14). Reasons for more female dominating the sales of walmart is to due with the household shopper. Most household shoppers would be mothers and or women in general. For examples on why this important for Walmart’s sales is to do with the products in walmart. Products in walmart’s are primarily grocery and household needs, with walmart not only being a grocery store, most walmarts contain clothing section, garding section, and jewelry section. These three sections alone help the sale of walmart because of the diversity in the stores. Females tend to be more of a patient shopper as opposed to males that usually go with a list or a few specific things, with this being said females that tend to shop at walmart for household items my stumbleupon items of their liking. Peter Mondrose’s article “Here’s A Breakdown Of Walmart Shoppers By Demographic” tells readers that wal mart's 3:1 ratio in sales by gender. (Mondrose 06/15). This shows us how Walmart's sales are generated by demographic from age to gender, but the last demographic that completes Walmart's average customer would be