Definition Of Corporate Social Responsibility

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Corporate Social Responsibility

2.1 Corporate Social Responsibility Introduction

In its contemporary construction, corporate social responsibility (CSR) is a result of the post-World War 2 period. It arose as a social consciousness movement that came to an increase in the 1960s, especially the civil rights, women’s, consumer’s and environmental movements, CSR has grown in significance ever since. CSR embodies an outlook that can easily be known as a strategic tool to investors. Today, ethics assist in adding to the socially responsible expectations placed on modern companies determined to maintain a competitive advantage in an international playing field. Other tools that are used by organisations for competing are business ethics, corporate …show more content…

Many different researchers has come up with a definition for the term Corporate Social Responsibility (which will be listed in Table 1) but no actual definition has been widely accepted by any business or business entity. Although no definition is the same the point that it brings about always stays the same. We would like to refer to it as a business entity that has a social responsibility towards the community and the obligation for the company to act ethically in term of the environment, socially, legally to name a …show more content…

2.3 How Corporate Social Responsibility influences Customers buying behavior

In an article published in the Corporate Philanthropy report based on a study done by a social sector marketing agency “Good.Must.Grow” the following conclusions could be made on the influence a company’s corporate social responsibility has on the spending habits of consumers.
Corporate Philanthropy report. June2015. Vol 30 Issue 6, p1-12.2p. Based on the study it was found that 64% of respondents to the study indicated that it was important to buy products and services from companies that is socially responsible. It was further found that 65% of respondents indicated through action that they will continually buy from a company that is socially responsible.
2.4 Corporate Social Responsibility and business

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