Def Jam Record Analysis

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Founded in New York City,1984,by Russell Simmons and Rick Rubin, Def Jam Records is now one of hip hop’s most influential record labels. Famous for dragging a once underground genre into the mainstream.Def Jam Record’s first release under the label was Jazzy Jay and T La Rock's "It's Yours." This was the initial fuel that launched the label to fame in 1984. Singles produced by Def Jam such as ‘I Need a Beat’ by LL Cool J in 1985 closely followed by ‘Rock Hard’ by the Beastie boys allowed Def Jam to gain a distribution deal with CBS records which boosted the popularity of the record label dramatically. Def Jam Records embraced controversy and signed controversial artists in order to gain a young target audience. An example of this is Public Enemy’s debut album ‘Yo! Bum Rush the Show.’ In 1987. The group marketed itself as a distillation of black anger and the resistance and set out to be a voice for the black community. Many black musicians were still struggling to have their music played on the radio and the added controversy of rap and hip …show more content…

This is shown in the single ‘Rock Hard’ which combined rock and hip hop. This was shown even more so in the album ‘Licensed to Ill’ by the Beastie Boys. Def Jam also created hybrids of heavy metal and hip hop which was another method of enticing a young audience. Def Jam were notorious for making music that told a story. Whilst hip hop often became a way for artists to brag about what they had, Def Jam focused more on stories that listeners could relate to. Slick Rick’s ‘Children’s Story’ in 1989 set the benchmark for this style. Another way Def Jam differentiated from other hip hop labels was through sampling. This was shown in Jay Z’s ‘Hard Knock Life’ in which sampled from the musical ‘Annie’ were incorporated into the mix. The unorthodox hip hop sampling and led the track to be successful and unique due to the technology capabilities at the

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