Current Business Research Project Paper Synopsis Abstract This assignment was designed to address several subjects related to an article of the student's choosing. The subjects discussed in this synopsis answer the definition of the business research article reviewed, the article's research purpose, the business problem investigated, data collection methods used in the research, and the researchers' conclusions. The article chosen from the University of Phoenix library is entitled, "International Reality of Internet Use as Marketing Tool". Business Research Definition The business research definition analyzes how the internet affects companies' infrastructures. The article describes how and why the internet raised the bar for companies, who strategically desire to achieve and exceed competitive advantage. Business Research Purpose The research analyzed the importance of the internet as a marketing tool in the U.S., Europe and Asia to determine (1) what factors inherent in the internet result in marketing success, (2) how the potentialities of the internet as a marketing tool affects efficiency and impacts business, (3) establishment of a "theoretical set of reference for the accounting of the results achieved with internet presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para. 2), and (4) enhance current knowledge regarding the "types of company activities that use the internet as a fundamental component of the business" (Tiago, Couto, Natario & Braga, 2007, Abstract headnote section, para. 1). The Business Problem under Investigation The business problems include (1) "understanding...the changes" occurring "on managerial and marketing practices...under an organizational pers... ... middle of paper ... ... Couto, J., Natario, M., Braga, A. (2007). International Reality of Internet Use as a Marketing Tool. Journal of American Academy of Business, Cambridge, 11(1), 138-144. Retrieved April 11, 2008, from ABI/INFORM Global Database. (Document ID: 1186428261) at: http://www.apollolibrary.com/Library/library.aspx?bc=1. Villeneuve, P. (2002). Analysis of Variance. Encyclopedia of Public Health (Breslow, E.). New York: Macmillan Reference USA, 1, 58-59. Retrieved April 14, 2008, from University of Phoenix Library at: http://www.apollolibrary.com/ Library/library.aspx?bc=1. Wishart, D. (2005). K-means Analysis, Encyclopedia of Statistics in Behavioral Science (Brian, E., Everitt, S., Howell, D.). West Sussex, England: Wiley, 2, 1017-1022. Retrieved April 14, 2008, from University of Phoenix Library at: http://www.apollolibrary.com/Library/library.aspx?bc=1.
Ed. Harold Bloom. New York: Chelsea House Publishers, 1985. McQuade, Donald, ed., pp. 113-117.
...g. Ed. X. J. Kennedy and Dana Gioia. 12th ed. New York: Pearson, 2013. 549-51. Print.
Commonly known as the Internet, the world’s largest network is used extensively throughout the world today. Since its creation in 1983, the Internet has continued to grow in popularity and use as a commercial and private communications medium. Millions of people throughout the world use the Internet in a variety of ways, ranging from personal conversations to on-line shopping. According to a survey compiled by Nua Ltd in 1999, the number of Internet users rose from 26 million in 1995 to 205 million in 1999, an increase of almost 700% (Nua Ltd)! With such an explosive increase, how then has the Internet affected us personally, and how has it affected the way we do business? The answers to these questions include changes in the way people obtain information, interact, work, learn and conduct business.Given the Internet’s original purpose is to share information, it is no wonder that the most important asset of the Internet is the wealth of information that can be found on the Internet (Maney 3).
56, No. 3 (1989), pp. 543-569. The Johns Hopkins University Press. JSTOR. Web. 24 April 2014.
Shorter 8th ed. of the book. New York: Norton, 2013. Print. The.
Among those, the perceived relative advantage of Internet utilization was found to be the most important contributing attribute, especially in firms that are in growth phase. The new channel that the Internet has created was able to bring buyers and sellers closer together, thereby, making interaction much easier and convenient. Not only does this nurture customer channels but also strengthens relationship to better suppliers and more suitable partners for the business (Lee & Cheung,
The internet is changing marketing not to mention the world. "The number of internet users worldwide is expected to reach almost 1.4 billion by 2007" according to Armstrong & Kotler (2007) p. 26. The internet is also changing the ways that companies are conducting their marketing.
There is a high growth rate of Information Technology (IT) in the Kingdom of Saudi Arabia (KSA) in the present days due to the high sales of personal computers (PC) and the improvement in the internet sector. According to the Ministry of Commerce in KSA, the e-marketing practices are not growing at the same rate as the growth of IT which therefore calls for the evaluation of the South web practices (Al-Otaibi & Al-ZAhrani). The development of web services and the growth of internet are the two major contributions in the growth of the E-marketing in every nation in the world. The use of internet is continuously booming worldwide whereby a big population is turning to the use of E-commerce both globally and locally in Saudi Arabia. With the current estimation of around 28 million citizens in the country, the IT sector has recorded a growth rate of 9.3% with the spending on the e-commerce estimated at SR12 billion (Eid 2011). However, cultural factors such as the tradition of oral communication, which gives more weight to word of mouth advertisement than text and images found on the web, may be a contributing factor in the success of e-marketing in the Arab region (Fandy 2000).
The growth of the Internet in the past 10 years has been phenomenal. Companies large and small have embraced the Internet as a tool that can potentially expand their business beyond the traditional boundaries, which can give them a competitive advantage in the market place. The Internet and E-business websites seemed to many companies in the mid nineties as an elaborate, expensive and unnecessary company brochure. But the rapid evolution of e-business and Internet usage has seen their opinion dramatically change. In fact, companies now realise that they must participate in the e-business revolution to succeed in the modern and complex business environment. In 1996, Forrester Research Institute, a major E-commerce industry analyst, predicted that Business to Customer sales would be a $6.6 billion business in 2000, up from $518 million in 1996. In 2000 Business to Customer sales in the United States were actually about $18 billion, or 1% of total retail sales. In addition to that it is predicted that total e-commerce transactions in the US is predicted to reach between $3-$7 trillion in 2004 alone. Using the figures as a yardstick it is easy to see how far e-business has come and how much people have embraced it in such a short period of time.
Internet marketing is defined as the application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives (Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. 2006, 8) [20]. According to Chaffey et al. (2006, 20), to be successful in Internet marketing, a strategic approach is needed 15 to manage the risks and deliver the opportunities available from online channels
The Internet started out as a proprietary network run by the government. While it gradually opened up to civilian use in the 1980s, it was not yet seen as a medium for promoting one’s product, much less selling goods and services. It wasn’t long, though, before marketing professionals saw the potential of the online community as a venue for advertising as millions began to log on for information and entertainment.
In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. According to UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing (Guruswamy, 2014). Because of the continuous improving of technology in our society, people are tend to adopt in order for their lives to become easy like they used social media to communicate everywhere and anywhere at any time in just a second and now, there are billions of people online and each of them is potential online consumer for a company which providing online services and goods (Khalid, 2015). The technology in terms of internet
The Internet is responsible for millions of new jobs, helping the economy. Many small businesses and corporations excelled because of the Internet. “Individual online users can daily market themselves globally through custom-designed personal web sites and blogs.”(Schell). Online advertising became a way for businesses to advertise their company to anyone in the world. “The advertising industry estimated that the average Internet user in 2002 saw 950 banner ads per day.”(Hollis). With the Internet, businesses advanced and developed into more Internet dependent companies. “The most important source of media income comes from advertising.”(Hollis) Internet advertising helps the economy and developed a new source of advertising. Frederick Moran’s job relied on the Internet. As a business analysis, he analyzes and fixes computer programs for people who trade commodities. “Companies now need fewer clerical and manufacturing workers and more employees with engineering, programming, and business backgrounds to design, develop, and manage the increasingly complex systems.”(Marshall) Fr...
Today, businesses grow like crazy. Businesses are constantly competing to beat each other's prices and to carry the best product. One major factor in business publicity is to target customers. Stores and companies have customers who live in the general area and visitors who might also like to purchase their products. In order for the company to maximize their income, they must present an easily accessible product line. The Internet is an efficient way to reach out to new customers who are not in the store's proximity. The Internet is the only place where people all over the world can communicate while looking at the object that they are discussing, comparing prices and checking ratings on items. The article entitled Internet Takes Ancient Craft Global, written by R Daniel Foster, is an article about the Internet's ability to accelerate business progress. Mr. Frimpong, a royal African wood carver from the city of Ghana in West Africa, sells his ancient woodcarvings on the Internet because of the product's international demand. He uses the Internet to expand his business to the people who are interested in buying his products that shows a high degree of craftsmanship. Mr. Frimpong exemplifies Ghana's need to be connected to the Internet. On the continent of Africa, 54 countries have Internet servers: a number that has significantly increased over the past eleven years.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.