“We stuck to who we were at Motown, and the world came around…” Berry Gordy, the founder of Motown records relayed at the Occidental College’s 125th commencement ceremony in 2007. Motown was “the new voice of America” due to its great impact and influence on the music industry and society. Numerous events were happening in America at that time and Berry Gordy identified several of these factors to target the music of Motown and its artists to young audiences in specific ways. There were various social, musical and cultural factors that were critically important and of these factors, Gordy identified the segregation and the civil rights movement, the music and cultural aspects of the black community at that time. These factors had huge impacts
Segregation and discrimination in America was a serious social issue that affected the lifestyle of African-Americans in the 1960’s and the civil rights movement was a social movement that had an aim of ending racial inequalities. As a result of the segregation between these two cultures, there was a lot of rising racial tension which consequently led to the culmination of race riots. The social issues at that time played a significant part in Gordy’s success in the production of Motown as he wanted to produce the “sound of young America” regardless of one’s colour or race and to take this sound to wider audiences including Baby Boomers. “Motown was about music for all people- white and black, blue and green, cops and the robbers…I was reluctant to have our music alienate anyone…” (Gordy, 2011). According to Boyce (2008), the image and sound of Motown was all about the promotion of “cross over” music without the involvement of politics, but Gordy ended up showing some support for the civil rights movement as he recorded and distributed Martin Luther King Jr.’s ‘The Great March to Freedom’ speech in 1963, later founding a Black Forum
Religion, especially Christianity played a huge role in black peoples’ lives at the time, leading to the expansion of black churches in South America. In the 1960s, the proportion of black going to church increased as segregation and racial discrimination divided the two cultures in America. This aspect of culture was very significant as blacks learnt that everyone was equal in God’s eyes. At these churches, the introduction of gospel music generated self expression and thus, these black churches were a representation of social cohesion among blacks. Gordy established this aspect of culture and incorporated gospel music from churches into the soul sound Motown was successful for. Moreover, the formation of African American neighbourhoods was a very important aspect of their culture due to its link to the history of segregation. Although many associated these black neighbourhoods or ‘ghettos’ with negative connotations, for blacks, it signified ‘home’, a place that showed representation of black identity, also including the passion and emotion from overcoming the struggle and suffering of being black. “The buildings in Harlem are brick and stone…and the streets are long and wide…but Harlem’s much more than these alone…Harlem is what’s inside…” (Hughes, 1945). Gordy realised that neighbourhoods also represented cultural cohesion where they could relate to each other. According to
Although Motown no longer dominates the charts like it once did, Gordy's impact on the music trade can't be overstated. Motown's sound influenced everybody from the rock band and the Rolling Stones to newer chart-toppers like Janet Jackson and Paula Abdul. A real pioneer, Gordy assembled nothing but the rock 'n' roll era's most outstanding list of artists, musicians, songwriters and producers, and in pursuing his dream, he brought 2 races together through music.
The African-American civil rights movement was a cruel time for the African American race to endure due to the harsh discrimination and segregation that they faced. This movement fought for the rights and the equality of African Americans in the United States. With all that was going on, African Americans turned to music for motivation, courage, inspiration and strength to overcome the difficult obstacles that they would soon face. “Non-violence marchers faced beating, hosing, burning, shooting, or jail with no defense other than their courage and songs” (Hast 45). “It's been a long, a long time coming/ But I know a change gonna come, oh yes it will” (Cooke, Sam. A Change Is Gonna Come). Music was their greatest hope for change in the near future and is the thing that kept them fighting for what they deserved. They came together with each other due to the lyrics of many different songs that kept the civil rights movement alive and known. Music painted a vision that they could picture and look forward to; it was a dream that they could fight for. “Music empowered African Americans to hold tight to their dream of racial equality” (Jeske). A genre of music that bought society together during this movement was folk.
The book depicts the story of culture conflicts of the music, which arose from the introduction of the foot-tapping, hip-swaying music now known as rock n' roll (Graarrq). The outcome of rock n’ roll coincided with tremendous uproar in the movement to grant civil rights to African American. Trapped in the racial politics of the 1950s, rock n’ roll was credited with and criticized for promoting integration and economic opportunity for blacks while bringing to “mainstream” cloture black styles and values (Altschuler). Black values were looked over and kind of not important to whites. Whites were very much so well treated then blacks were, however no one spoke out until the outcome of rock n’ roll.
Throughout history, and even today, music has shaped America’s culture, society, and even politics. One of the most outstanding and enduring musical movement has been from African American artists, ranging from bebop to jazz to hip-hop to rap. During the 1920’s , jazz artists stepped into the limelight and began their impact on American and even world history. Louis Armstrong was one of the most influential leaders during the Harlem Renaissance and his jazz legacy and impact of American history is everlasting. A master of his craft, Armstrong and his music heavily influenced America’s white and black populations from the 1920’s and up until his death.
"Motown Music - The Sound that Changed America - Motown Museum Home of Hitsville U.S.A.." Motown
Like Martin Luther King Jr. said, “We must learn to live together as brothers or perish together as fools.” In the 1950’s the South was heavily racially segregated. Elvis Presley unintentionally put himself in the position to become a valuable instrument in the battle against segregation. “Without casting himself as a fighter for racial equality, Elvis became a subversive standard bearer for cultural desegregation at a time when the codified racism of the South was under increasing pressure.” How did an uneducated white hillbilly from the south influence both black and white teenagers against segregation? It was quite simple, for Elvis Presley had a unique talent of combining traditional black music; such as the blues and jazz, with the traditional white music; like country and white gospel. This unique style of blending different types of music, gave Elvis the edge on the musical racial barriers America was facing; and open the path for both sides to enjoy the music together and therefore desegregated.
A lot of white people and people today believe Motown was only created for the money and the money was being kept tight around Gordy for his wealth.
Soul had a great cultural impact on the music industry during the 1960's, especially considering that record labels such as Motown, Stax, and Fame had several important soul artists under contract. While Motown was considered by some to be a more restrained (pop) type of soul, musicians such as Marvin Gaye and Stevie Wonder and groups such as the Supremes and the Temptations released many successful records in combination. Both Stax and Fame Records decided to take a different approach, and many of the tracks issued out of their respective studios were of a grittier, southern soul style, which some consider to be more true to the roots of African American culture. Some southern soul musicians include Otis Redding, Wilson Pickett, and Aretha Franklin. During the civil rights movement and more so after Martin Luther King was assassinated, some soul artists began incorporating a "black power" element within their music. For example, take James Brown's single "Say It Loud, I'm Black and Proud".
The Civil Rights Movement in the 1950’s and 1960’s was a mass mobilization and unification of people from varying backgrounds fighting for equal rights and equal opportunity for Black Americans. Black male leaders such as Martin Luther King Jr. preached about equality and challenged people to consider social injustices within society. The leadership qualities and influence of Dr. King are undeniable. His rhetoric united Black America and identified their entitlement to the principles embodied in the Declaration of Independence and Constitution. Dr. King’s inspiring speech for Black’s to “one day live in a nation where they will not be judged by the color of their skin, but by the content of their character”, motivated White and Black
The 1960’s were one of the most significant decades in the twentieth century. The sixties were filled with new music, clothes, and an overall change in the way people acted, but most importantly it was a decade filled with civil rights movements. On February 1, 1960, four black freshmen from North Carolina Agriculture and Technical College in Greensboro went to a Woolworth’s lunch counter and sat down politely and asked for service. The waitress refused to serve them and the students remained sitting there until the store closed for the night. The very next day they returned, this time with some more black students and even a few white ones. They were all well dressed, doing their homework, while crowds began to form outside the store. A columnist for the segregation minded Richmond News Leader wrote, “Here were the colored students in coats, white shirts, and ties and one of them was reading Goethe and one was taking notes from a biology text. And here, on the sidewalk outside was a gang of white boys come to heckle, a ragtail rabble, slack-jawed, black-jacketed, grinning fit to kill, and some of them, God save the mark, were waving the proud and honored flag of the Southern States in the last war fought by gentlemen. Eheu! It gives one pause”(Chalmers 21). As one can see, African-Americans didn’t have it easy trying to gain their civil rights. Several Acts were passed in the 60’s, such as Civil Rights Act of 1964 and Voting Rights Act of 1965. This was also, unfortunately, the time that the assassinations of important leaders took place. The deaths of John F. Kennedy, Malcolm X, and Martin Luther King, Jr., all happened in the 60’s.
struck a chord with blacks across the country, especially in the inner cities of the north. The
The development of Rock ‘n’ Roll in the late 1940s and early 1950s by young African Americans coincided with a sensitive time in America. Civil rights movements were under way around the country as African Americans struggles to gain equal treatment and the same access to resources as their white neighbors. As courts began to vote in favor of integration, tensions between whites and blacks escalated. As the catchy rhythm of Rock ‘n’ Roll began to cross racial boundaries many whites began to feel threatened by the music, claiming its role in promoting integration. This became especially problematic as their youth became especially drawn to ...
The music industry’s history is a convoluted mess. There is no real consensus on what the music industry IS and what paths it has taken. Were the Beatles the greatest band to ever exist? Maybe. Is there a hyper objectification of women throughout the “men’s club” that is the music industry? Probably. It’s this hard to define, frankly confusing business that is worth roughly $130 billion dollars today. With it’s flimsy and opaque edges, can the music industry ever be called into question on its wrongdoings? The racist undertone throughout its history may force it to. With the music industry as an ever growing business that seems to change almost every decade, the one thing that has not changed throughout time is an undercurrent of racism that
Powell, A. (2007). The Music of African Americans and its Impact on the American Culture in the 1960’s and the 1970’s. Miller African Centered Academy, 1. Retrieved from http://www.chatham.edu/pti/curriculum/units/2007/Powell.pdf