Cultivation Theory: The Truman Show

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The cultivation theory suggests that “the cultivation of attitudes is based on attitudes already present in our society and that the media take those attitudes which are already present and re-present them bundled in a different packaging to their audiences” (Griffin, p.366). The Truman Show is an excellent example of the cultivation theory as it gives us an interesting insight into the effects that the media has on society. It is no secret that the media has altered our way of living. From the fears they can instill from the news we watch, to the clothes we wear, the music we listen to, the sports we watch and even our political opinions are all influenced in some way shape or form by the media.
The Truman Show is a film about a man who is …show more content…

Many exaggerations were made in The Truman Show, however, they effectively showed how the media can create such a big impact into actually being able to alter the course of ones life. Just as Truman’s life was fabricated, from the staged events in his life to the paid actors who pretended to be his friends, the TV shows and news we watch can appear to be truthful, but can sometimes be misleading. The Truman Show suggests that media can have negative effects on people, as it can sometimes persuade people into doing things that they otherwise would not have done without the influence of media, such as purchasing a certain brand of clothing or even taking a certain side on an important political …show more content…

Rather, it looks at television as the nation's storyteller, telling most of the stories to most of the people most of the time. While these stories present broad, underlying, global assumptions about the "facts" of life rather than specific attitudes and opinions, they are also market-and advertiser-driven (Cultivation Theory and Media Effects). “The Truman Show” is the most popular and longest running show in this movie universe. Over the years, the show has established credibility with the audience. The viewers feel as if they can really relate with Truman by watching him on TV, and better identify themselves with him by eating the same foods, wearing the same clothes and even using the same toothpaste they have seen on the show for several years. The Truman Show demonstrates the influence of the power of the media and how it can be invasive into our private lives even when it may not be

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