Cross cultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of a specific ethnicity-typically an ethnicity outside of a country's majority culture, which is sometimes, called the "general market." Typically, this type of marketing takes advantage of the ethnic group's different cultural referents - such as language, traditions, celebrations, religion and any other Productivity and quality
The productivity and quality of mc donalds is totally hygienic and clean
Its high class quality and the preparation methods are of top level which has helped it to achieve a reputed and high position till now.
The data collection techniques which will be used to collect the related information on the topic “cross cultural marketing with respect to Mc Donald’s” would be secondary based data collection techniques including internet, newspapers, including the required and necessary information.
8p’s India Australia New Zealand Switzerland U.K.
Product 1.Burgers
• Veg. : Mc spicy paneer, Mc veggie,Mc aloo
• Non veg. Mc. Spicy chicken, Filet-o-fish,
• Mc. Chicken,
2.Wraps
• Mc. Aloo wrap
• Grill Chicken wrap
• Egg wrap
3.Beverages
• Ice tea
• Cold coffee mc float
• Soft drinks
• Hot coffee (varities available)
4.Desserts
• Mc flurry (sizes available)
• Soft serve (flavours and sizes available)
• Walnut brownie
5.Breakfast
• Non.veg. Mc muffin chicken sausage
• Veg. Supreme mc muffin 1.Favourites
• veg. Eg.cheese burgers, Cheese nuggets
• Non veg. Eg.Chicken nuggets, Chicken Mc. Bites, Hamburger
3.Salads
• Chicken classic salad
• Garden salad
4.Hot drinks
• Tea
• Cappuccino
• Filtered coffee
5...
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...ve also discussed my findings and conclusions in this search.
“Marketing across cultures”. Various sources will be used to study and analyze the chosen topic including : internet , business magazines, journals, books, etc. From all these , information drawn will help to complete the study of the topic and draw a satisfactory conclusion
• To study and understand the concept of marketing across cultures.
• To study international marketing.
• To understand the concept of intercultural marketing communications through advertisements.
• Studying hofstede theory.
• Studying company and industry profile of the company taken (Mc Donald’s).
• Studying fast food industry profile mc donalds is one of the most popular and known fast food outlet and is very hygienic ,clean, full of varities, healthy,eco friendly, spread worldwide, in all the parts of the world
Kotabe, M., & Helsen, K. (1998). Global marketing management. Temple University. New York: John Wiley & Sons.
They’re known for their quality, reasonable prices, and consistency in which has made them so
In internationalization, the most challenging decision faced by the company to choose between standardization and adaptation in its operations, products or services. It has been one of the important and most popular research topics since 1960s to understand whether standardization is better or adaptation for marketing mix in international marketing. The increasing role of international expansion of business across the borders has also increased the focus of companies towards the international marketing strategies. It is also a biggest challenge for companies to better understand the different needs and choice of customers due to the huge differences among the cultures from various nationalities. This leads to the dilemma in the mind of marketers to understand which strategy is effective and good - standardization or adaptation. There is a significant impact of standardization or adaptation on all avenues of business such as research & development, structure, marketing mix, production, finance and marketing mix. The attitude of a company towards the culture of a particular country in which it is going to enter or start its operations decides to choose between standardization and adaptation. Consider the different views and arguments for each standardization and adaptation, this essay critically analyze which strategy is better to choose for international marketing.
Mooij,M de.2004.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage, Thousand Oaks, CA.
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Mc Donald’s is world’s famous fast food restaurant chain consisting of 34000 local restaurants. It is present in 119 countries serving 47 million customers on daily basis. It is globally recognized by the Golden arches as its logo. In 1954, Mc Donald’s founder Raymond Kroc passed by a hamburger stand in San Bernardino, California and then he came up with an idea of forming a countrywide fast food chain.
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
I have learned a great deal about different cultures and the communication between those cultures. I didn’t really think I would learn as much as I did. I am from an older cohort than most of the people in my class; therefore my experience level is a little greater. This did not prevent me from learning a few things and enhancing the knowledge I already have.
The main aim of this discussion is to discuss the main aspects that are very important in planning and implementing the activities of marketing in the global context. Once all the issues have been addressed, the organisation then needs to plan out the global marketing strategy. Marketing research is the core area of marketing, as the entire marketing strategies depends on how well the organization has conducted the research of the market. Mar...
Cultural Appropriation versus Multiculturalism In today's society, there are many different cultures that individuals identify with. Culture is very important to many people and is something that helps define who we are. When different cultures are respected and appreciated, it is a beautiful thing, it can bring individuals in society closer to one another. Ideally, this understanding of one another’s cultures can lead to multiculturalism.
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates
All humans are exposed to branding and marketing on a daily basis. Commercials, internet ads, t-shirts, television shows. In today’s fast moving society, we’re constantly bombarded by the marketing and branding practices of businesses. As a new business owner, it can be daunting to step from being the observer to a creator of marketing and branding.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)
Before starting the module; Marketing Theory and Practice, I had a perception that it would be a bulky module and challenging to cover in a short time span. However, my thinking totally changed after starting the module as I found Marketing flexible, understandable and highly relevant to the business world. My expectation in marketing was to learn fundamental marketing theories and techniques that would help me build a sustainable business that would extend across the borders of my home country. This essay is going to cover weeks 20, 21 and 22 that is International Marketing, Marketing ethics and CSR, Managing Marketing Implementation