Cord Cutting Case Analysis

754 Words2 Pages

Disney shares have come under pressure recently despite the huge success of Star Wars. Shares started the year around $94 and as of December 28th trade around $107. However, shares have traded as high as $122 in August, before falling after the 3Q’15 earnings report. This earning report showed a little chink in DIS armor. Shares recovered and trade as high as 120 in the middle of November but have recently stumbled. After all, anticipation for the release of Star Wars was building for quiet some time. One would think that with a billion dollars in sales in the first 12 days and box office records shattered, DIS would be surging higher.

It all started in August, Bob Iger mentioned that DIS was seeing a slow down in ESPN’s growth due to the start of cord cutting. Cord cutting? Yes, cord cutting. This is when TV viewers cut ties with their cable providers and go to watching media via steaming web services like Netflix. This was the moment that exposed chink in the armor. DIS gets nearly 45% of their revenue from their media segment and it had 10% growth in 2014. Certainly, this could be an area of concern, sort of. It is like looking at a glass full or half empty, is “cord cutting” good or bad? …show more content…

The concern? Did DIS over pay for NFL & NBA multi-year deals. It is most likely to early in the contract to know if the strategy will pay off or

Open Document