Nowadays, people engage with brands in a personal way. And content has become the go-to choice for marketing.
Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity educate buyers about their products.
Content marketing works. But it 's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges.
Content curation is one solution to this problem. What does content curation look like in practice? Beth Kanter offers a useful definition:
"Content curation is the process of sorting through the vast amount of content on the Web and presenting it in a meaningful and organized
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And when you curate content from your community, you highlight the best in your customers.
The content you share should be helpful, unique, and relevant. Customers want to relate to your brand.
"Marketing has moved on from creating glossy brochures and shallow messages to producing content that engages people emotionally, and continues to engage over time, to make you their provider of choice,” says Jesper Termansen, chief marketing officer of Templafy.
To 10X your content mix, give curation a personal touch. Just like your original content, provide context and add your own thoughts to the conversation.
However, avoid recommending too much content your audience. Based on the 2016 Content Marketing Staffing & Tactic Study, the most successful content marketers use 65% original, 25% curated and 10% syndicated content.
Curated content should fit with the purpose and themes of your blog. For every piece you consider for curation, ask: "Would this make sense as an original piece published on our blog?"
Use these ideas to publish only the content that 's worth curating—not just what’s popular.
Create A Streamlined Curation
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See social metrics for content as it 's published and keep your content subscriptions out of your inbox.
Nuzzel let’s you view the most-recommended content from within your own network.
Pocket and Readability both make it possible to save and categorize articles online.
Curated quickly collects articles and schedules them into weekly digests.
Try Scoop.it to automate your content discovery and distribute content to your social networks.
Decide Where to Share
Content curation isn 't limited to your blog and social networks. Your readers also may appreciate curated emails and microsites. Find out what’s a good match for your audience.
Email newsletters with curated content have had a renaissance in recent years. The popular photo website Unsplash started as a curated weekly email of photos. Today, they continue to release curated photo collections from influencers in the design space, like this one.
Emails are a perfect supplement if you don 't want to publish any non-original content on your blog. Experiment with a weekly email roundup of the best reads, or a bi-weekly email sharing a single piece of content. Just make sure that your content isn 't time
...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.
How much content should you syndicate? One article from Search Engine Land says, “There is no clean formula for how much of your content to syndicate. It’s all about finding a balance… you want to syndicate some of your best stuff so that you can build a good reputation with a larger audience — however, you’ll also want to ensure that there is a lot of high quality content which is unique to your site because the reputation-building benefit of syndication will give you the best results if people have an incentive to visit your site for more.”
The innovative strategy of selling news and the content selection are the reasons why BuzzFeed can attract such a large number of readers.
Blogs, digital portfolios and CV’s are some of the ways to gain identity exposure. A personal brand-building course from Udemy offers lectures explaining how to get the most out of each of the media platforms, such as, Snapchat, Instagram, YouTube and Twitter. Those are just a few of many, but the course also explains how to be the first on emerging platforms. Because technology is frequently changing, keeping up with trends is important to online presence.
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
As the example above demonstrates, the hospitality industry is already using the CGM to market their product and establish an interactive relationship with their customers. The way of advertising and marketing of business and brands has changed significantly. Using CGM as one platform for advertising can proof to be a low cost method of sharing your business. The content though needs to be creative and worthy for customers to recommend and share with their friends. This UK website http://goo.gl/YEHucQ lists the SOCIAL MEDIA CAMPAIGNS: HALL OF FAME of 2010.
The practice of brand management is a key component of marketing and performs an integral function by motivating the wants and needs of consumers. It is known that marketing can shape consumer needs and wants, however, consumers today appear to be more knowledgeable about the information regarding products. Consumers lead busy lives and have therefore gone to the internet as one of the many channels to learn about products in order to make informed decisions. This paper will discuss the argument that marketing should reflect the needs and wants of consumers rather than shaping these attributes. Due to the speed and ease of obtaining information, consumers do not take at face value strong marketing efforts that appear to be overly aggressive and push a brand rather than just being informative. Brand managers have to be aware of these changing dynamics and carefully craft brand management practices to meet the demands of consumers.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Societies have now become active contributors in the news-gathering and analysis process of media. Blogging, social media, citizens and involved journalism has developed which has created what is known today as user generated news content. New methods, increasingly centered on interactivity and community partnership have become the primary online activities of media channels today (Sacco et al.: n.d).
These platforms has also become an important source of website referrals, where the users would directly or indirectly be referred to other news media websites, and they can also share what they find interesting to people within their networks (Mitchell, Jurkowitz, & Olmstead, 2014). As such, news is now spreading faster than ever due to the increased use of social media
Though the impact of social media on news creation has been the subject of much research, such as Moyos’ view of ‘audience driven selection’ (Moyo 2009), social media curation has not been investigated in an adequate manner. The article by Giardina et al attempts to fill this gap by studying the extent in which social media curation can be considered as gate-watching. The analysis acknowledged that social media curation...
It 's no secret that traditional marketing practices have declined and consumers are now more skeptical than ever. Brands have had to find ways of connecting with potential customers in a more authentic way.
With so many people competing on social media nowadays, it can be difficult for a person or business to promote themselves with their content. At times, this can be extremely discouraging to some. When you post a clever or cool status, it can be troublesome when it only gets 4 likes. However, there are plenty of ways to get around this and expend your feedback. As any article will tell you, the best way to get your content noticed is to target your message to your audience and understand how to optimize each social media platform to its fullest.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Blogs are a form of new media. The ability for bloggers to post any sort of text photos or even videos to other internet users that could interact have become popular.