Consumer Stereotypes

1435 Words3 Pages

Americans wake up at different times of the day, and for some, the first thing they do is check their phone. Whether it be to check the news or social media they will most likely end up seeing an ad containing someone appealing to the eye trying to get people to buy a product. The product either looks ridiculous, unnecessary, or just plain moronic and way overpriced. Despite that, people fall into a routine of retail therapy that they cannot seem to get out of. That satisfaction from buying is short lived since Americans are never satisfied. Americans can be described as materialistic, superficial, and a mass-consuming group of people. Studies have shown that Americans are not satisfied with the situation they are in right now. They try …show more content…

Buying items generates many different emotions whether happy, regretful, or thankful. Some may feel like they cannot be left behind now and must follow the trend of the month. Companies know how to take advantage of that by advertising in ways that would interest those who want to be with "in the crowd", so it is an endless cycle for people to keep buying new things, things they might not even be interested in but have felt pressured into buying. No matter where a person might be they will still be in a position where they feel like they need something new or more of something, for example: shoes, a new phone, clothes, a new drink, etc. Since there are so many opportunities now to make an income (e.g. social media) it is easier to be a consumer of items that are not even needed. Ever since the end of World War II it was easily noticeable how people were now able to consume more goods than before, prices went lower, and salaries became higher for white collared jobs. Since 1950, Americans have been able to freely buy whatever they please be it small or big. "The abundance of goods and ease with which to buy them led to a change in the American attitude towards shopping" (Scelfo 699). The idea of shopping malls has been a huge addition to the idea that satisfaction is endless and there are many available stores where you can buy whatever one …show more content…

Instead of being satisfied with what one buys, they just fall into a trap of mindless accumulation with the hope of being satisfied and happy with themselves. According to the article, "The End of Hyperconsumerism", “It turns out that while we indeed own more, we actually had less. Less purpose. Less time for personal relationships. Less joy. But plenty of stress, anxiety, debt, and irritating clutter" (Bennet and O'Reilly). There are people who admit that they are not happy with themselves but they try to fix it by focusing more on their relationships with themselves and others. They're breaking the spell of focusing on being a consumer and staying up to date on what to buy instead of focusing on their spiritual and mental wellbeing. Consuming and accumulating so many things was no longer making people satisfied. "Unhappiness with life as we have come to know it and a hunger for more. Not more “stuff”, but more substances and meaning. More purpose and fulfillment. A more satisfying way of living” (Bennet and O’Reilly). Due to the fact that the economy was doing pretty well and people had more time to spend their money, they saw no issue in going ahead and splurging on themselves. Later on, people no longer felt content with just their purchases and want to feel satisfaction and content in other ways, for example, connecting more with the world and the

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