Consumer Promotion Essay

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Effect of promotion on consumer buying behavior in study the restaurants in Pakistan
Literature Review:
Promotion
Promotion is one of the best way to attract customer or consumer to buy more or try the product or services. As the result of the promotion last include the increase in sales, the amount of material used and attract new customers towards product and services. Now a days, the chain of fast food are fastly increasing in Pakistan e.g. KFC.
According to previous researches, there are different promotion tools(advertising, word of mouth, buy one get one free offer, coupons , price discounts etc) that can effect on consumer buying behavior toward restaurants. (Krishnha and Zhang, 1999; Huff and Alden, 1998; Leone and Srinivasan, 1996) …show more content…

Retailors also promote different ways and strategies of price reduction that attract the consumer buying behavior n (e.g. Dickson and Sawyer, 1984; Blattberg and Neslin, 1990).
Price Discounts
According Kardes (1999), the free sample technique in sales promotion also increase our sales. When a company produes a new product and execute market. Public do not aware of a new product. The marketing managers of the company wants to increase their sales and promote their new product in a market with the help of promotional tools. Fill (2002 discounts are a common technique to aatract consumers toward a product. The price reduction on a product that is clearly given in the product packaging.

Consumer buying …show more content…

According to Nijs, Dekimpe, Steenkamps and Hanssens (2001), the promotional tools have a huge effect on consumer buyiny behavior such as advertisement, word of mouth and buy one get one free etc. by promote the products the customers are more attracted toward product (Bridges, Briesch and Yim, 2006). According to Naimah and Tan (1999) ther are some factors that can effect the customer to buy a specific product such as high purchasing power and other sales physical surroundings. Kotler (2003) argued that there are some social and economic factors may affect consumer decisions for example culture and fundamental factors of consumer

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