Consumer Culture In Mark Edmundson 'On The Uses Of A Higher Education'

1297 Words3 Pages

Higher education has continued to evolve just as society has in its accessibility and purpose in surviving its students. In Mark Edmundson’s On the uses of a liberal education: 1. as lite entertainment for bored college students, he discusses how consumer culture has turned every aspect of higher education into a buyer’s market which students feed into. William Deresiewicz’s The Neoliberal Arts: How college sold its should to the market expands on this idea from the 90’s through a modern interpretation. Deresiewicz uses the term neoliberalism to discuss how universities are at fault for succumbing to societal influences of ideals based on monetary value. Deresiewicz’s definition of neoliberalism expands on Edmundson’s prior ideas of consumer …show more content…

The terms ‘neoliberalism’ and ‘consumer culture’ effectively portray a society focused on consuming and producing, both elements in a larger market based lifestyle. This market lifestyle revolves around living to produce things for financial gain while consuming things that will improve one’s life financially. This is reflected in a larger university society where universities sell themselves to potential students as being the most beneficial for their consumer needs while later grooming them with certain skills to have an advantage in the workplace. Thus the university atmosphere has become one centered on marketplace …show more content…

Edmundson states, “they are, nearly across the board, very, very self-contained… there 's little fire, little passion to be found” (Edmundson, 3). Edmundson’s critic of consumer culture includes criticism of the students themselves and their lack of passion. Deresiewicz’s interpretation of youth culture undermines this “little passion” by looking for this youth to change the current wave of university culture and its lack of learning. Although it is important to note, that Edmundson’s critique of youth was the students of the 90’s while Deresiewicz appears hopeful for youth of the 2010’s. The youth of today and those of the 90’s in historical context may differ in their passions for higher education and change. While this timeline puts perspective on each context of the work, it is not unfair to criticize Edmundson’s superior tone when looking at the youth of his time. Edmundson’s viewpoint of college students distances himself from those needed most to make his vision of a better university culture come

Open Document