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Media's influence on politics
The influence of media on policy
Media's influence on politics
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Prior to the Neolithic Revolution, news and traditions were passed down over time by word of mouth. With each additional person, the tale got altered based on that person’s point of view and values. Overtime, these common methods of interpersonal communication, such as the ways humans communicated and what they communicated about, shifted with the change in technology. However, the altering of information remained the same. Much like the oral tradition, modern day media has a way of altering reality. In Neil Postman’s Amusing Ourselves to Death, he argues that the media, both on television and in print, have negatively affected and altered the way societies communicate. Together, the varying mediums cause phenomenon’s in the world to …show more content…
In order to prove his point, he begins by comparing modern American society to the dystopian societies described in George Orwell’s 1984 and Aldous Huxley’s Brave New World. According to Postman, “Orwell feared those who would deprive us of information” and portrayed that fear in his novel by having the government alter historical documents and dispose of any information that did not support the ruling regime (xix). Similarly, “Huxley feared those who would give so much [information] that we would be reduced to passivity and egoism” (xix). By distributing information quickly to people, it become near impossible to thoroughly process and reflect on what is happening. As a result, people become passive and accept what they are told, rather than challenge it. Both instances can be found in today’s American society. According to Postman this concept is a “figment created by our technological imagination” that contextualizes the matter at hand over time (8). Due to the ability to find out information in a moment’s notice, it is easy for information to get overlooked. After all, a typical newscast does not only focus on one or two major stories, but rather gives a brief overview of many smaller stories. Overtime, facts have become blended together and making it more difficult to decipher information that is accurate from those that are altered by …show more content…
According to Dr. Jean Louis Ntang Beb and Dr. Shantella Sherman, people are largely impacted by entertainment and different forms as media when they become more readily available and prominent in people’s lives. Postman refers to this as ‘media – metaphors’ that “classify the world for us, sequence it, frame it, enlarge it, reduce it, color it, [and] argue a case for what the world is like” (10). The media is able to do this because it knows it has a heavy influence in an individual's life. When an entity has knowledge of power, it is able to manipulate its delivery in anyway it wants. This is because at the end of the day, even if the information received is not practical, society will still end up talking about with
Media, the plural form of medium, describes various ways in which we communicate in society. A phone call, email, radio, computer, news on TV, etc. are all forms of media. In our society today, the media plays a significantly large role in influencing society negatively, twisting one’s perspective of the truth. In author Brooke Gladstone’s, The Influencing Machine, she discusses how media is looked at as an “influencing machine,” that’s controlling the mind of its viewers. Throughout the reading, Gladstone guides her readers through perceptions of media and how it influences them to get readers to understand the truth about media and the manipulation behind it.
In the first chapter of Amusing Ourselves To Death , Neil Postman's major premise is how the rise of television media and the decline of print media is shaping the quality of information we receive.Postman describes how the medium controls the message, he uses examples which include the use of clocks, smoke signals, the alphabet, and glasses.Postman says a society that generally uses smoke signals is not likely to talk about philosophy because it would take to long and be too difficult. Postman also describes the way television changes peoples way of thinking; a fat person will not look good on TV and would less likely be elected President. On the other hand someones body is not important as their ideas when they are expressing them through the radio or print. On TV, visual imagery reigns. Therefore the form of TV works against the content of philosophy. Postman shows how the clock has changed. Postman describes how time was a product of nature measured by the sun and seasons. Now, time is measured by a machine using minutes and seconds. The clock changed us into time-watchers, then time-savers, and finally time-servers. Thus, changing the metaphor for time changed how we view time itself.
On the Halloween of 1938, H.G. Wells’s The War of the Worlds premiered on the radio in America, causing panic and confusion on a national level. To illustrate, Huxley’s theory that entertainment will impact a society on how its citizens think, how they record and display information, and how they communicate with one another is best displayed by the aforementioned incident. This incident arose because this radio drama (intended to entertain) was presented in a decontextualized and abrupt manner—stating that aliens had invaded the earth— and most people indubitably believed it. In addition, this situation can be supported by Postman’s term, “news of the day,” forming an image that society’s media can control its citizens to form opinions and emotions rather than take immediate action when presented with unorthodox news or
Neil Postman is deeply worried about what technology can do to a culture or, more importantly, what technology can undo in a culture. In the case of television, Postman believes that, by happily surrendering ourselves to it, Americans are losing the ability to conduct and participate in meaningful, rational public discourse and public affairs. Or, to put it another way, TV is undoing public discourse and, as the title of his book Amusing Ourselves to Death suggests, we are willing accomplices.
Electronic media is inferior to print media due to the fact that electronic media can be bias, selective, and evasive for the purpose of entertainment. Electronic media serves as a form of entertainment with a main goal of serving their ratings rather than serving the people. It would seem that Postman would agree with this theory since he describes electronic media as a form of entertainment rather than a reliable source of information and facts in his book Amusing Ourselves to Death.
Postman wrote 18 books and more than 200 magazine and newspaper articles. Postman's best known book is Amusing Ourselves to Death, published in 1985. It explores the decline of the communication medium as television images have replaced the written word. Postman argues that television confounds serious issues with entertainment, demeaning and undermining political discourse by making it less about ideas and more about image. He also argues that television is not an effective way of providing education, as it provides only passive information transfer, rather than the interaction that he believes is necessary to maximize learning. He draws on the ideas of media theorist Marshall McLuhan to argue that different media are appropriate for different kinds of knowledge, and describes how oral, literate, and televisual cultures value and transfer information in different ways.
The many evils that exist within television’s culture were not foreseen back when televisions were first put onto the market. Yet, Postman discovers this very unforgiveable that the world did not prepare itself to deal with the ways that television inherently changes our ways of communication. For example, people who lived during the year 1905, could not really predict that the invention of a car would not make it seem like only a luxurious invention, but also that the invention of the car would strongly affect the way we make decisions.
Postman’s first notable point of comparison is when he describes how Huxley and Orwell believed the world would be controlled. According to Postman, Orwell predicted that the world would be controlled by an actual person, while Huxley predicted that the world will be controlled by technology. He [Postman] writes, “Orwell warns that we will be overcome by an externally imposed oppression… As he [Huxley] saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think” (Postman 1). While the world may not be controlled by a powerful dictator, many people are controlled by electronic pastimes such as cellphones and social media. Several times a day, people from around the globe constantly pull out their phones to check Facebook,
The media takes a biased approach on the news that they cover, giving their audience an incomplete view of what had actually happened in a story. Most people believe that they are not “being propagandized or being in some way manipulated” into thinking a certain way or hearing certain “truths” told by their favorite media outlets (Greenwald 827). In reality, everyone is susceptible to suggestion as emphasized in the article “Limiting Democracy: The American Media’s World View, and Ours.” The
Throughout the book, McKibben compares the two experiences, contrasting the amount of useful information he received from nature, as opposed to the amount of useless, hollow information the television provided. He goes on in the book to make several very important observations about how the television has fundamentally changed our culture and lifestyle, from the local to the global level. Locally, McKibben argues, television has a detrimental effect on communities.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
In Understanding Media: The Extensions of Man, he proposed that we focus on the way each medium changes cultures and traditions and reshapes social life, rather than the content. He describes the content of the medium as a “juicy piece of meat carried by the burglar to distract the watchdog of the mind.” (McLuhan, 32). To him, focusing on the medium was important because he believed that different types of media change the balance of our senses. We start isolating and highlighting different senses.
Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
The purpose of journalism is to report a story accurately; simply to tell it like it is. Over the past two decades, with increased tension over political and religious ideologies, the media’s original purpose is being lost. Yes, being well-informed remains an asset in the world today. Our now, globally-focused world will always value knowledge and awareness. With the television, internet, newspaper- all mediums of entertainment- available at the snap of a finger, we have non-stop access to news. One problem with this is the blatant bias of news networks. Every news source has a bias. Viewers typically recognize the platform of the major sources, therefore deterring them from certain networks. When reporters feed viewers the same opinion through different stories, the viewer isn’t getting a balanced intake in terms of overall understanding. In today’s society, viewers are truly at the mercy of what those in authority provide. Think of George Orwell’s 1984 where the all-powerful “Big Brother,” through “The Party” oversees every little piece of information that passes through the telescreen (along with everything that passes by the telescreen on the other end.) The citizens of Oceania are essentially clueless to the truth because they have no access to it. The television: typically a source of entertainment, transformed itself into an instrument for controlling. Yes, the modern technology is