When you’re in Full Throttle, Grab a Coke and Keep Going!
Coca-Cola is known for their advertisements, clever marketing, and for their many beverages. Coca-Cola uses a strategy of showcasing their product surrounded by exciting activities that will appeal to the audience. The two advertisements I have chosen to analyze are advertisements that Coca-Cola strives to display. One advertisement features a female in a bikini holding a chilled bottle of coke and expressing happiness through her beautiful smile to everyone. The other advertisement from Coca-Cola shows a man on his lawn mower with a Full-Throttle can in his hand. In both Coca-Cola advertisements they appeal to both men and women.
The creator of these advertisements is Coca-Cola and they are trying to sell their famous soft drink (Coke) and energy drink (Full Throttle). The purpose of these advertisements is to persuade the adult audience in a drink whether it be on a hot day or if you need a energy boost.
Coca Cola: Summer As It Should Be
In this ad, there are three main things a viewer would appeal to: the bottle cap in the upper left hand corner, the largely scaled Coca-Cola bottle, and the female
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Analyzing the advertisement, one may infer that the ad is appealing to both male and female. From a male’s perspective, he would notice the sexy female shown in the ad and think “She’s really hot!” and since she is holding a bottle of Coca-Cola, he may think that if he were to buy one, a female, like the one in the ad, would begin to take interest in him. From a female’s perspective, she notices the woman with a bottle and probably thinks, “If I buy myself a coke, I’ll look just as hot as her,” and also has the mindset that she’ll get the best out of the product that she bought. Also, the audience may also take notice that if they themselves were to obtain a bottle of Coca-Cola, they may become more “cool” and appealing to the opposite
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Advertising sends gender messages to both men and women. Advertising tells women how they should look and act, and it tells men to expect women to look and act that particular
The world is filled with millions of advertisement ads. They come in magazines, newspapers, commercials, and many other forms of marketing communication. Among these advertisements, Gatorade, a sports drink, has pitched an intensive campaign through our history. Gatorade surrounds their product by famous athletes, competition, and extreme physical activities.While these ads are effective, the most successful Gatorade ads use celebrity athletes to endorse their drink. This advertisement is to make the audience feel that Gatorade is a necessary component to staying fit while hydrated and projects this message through the effective model, color, and typography.
The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth. Her lips are all dolled up with lipstick and her lips are parted in a seductive manner.
In 2011, Coca-Cola launched an ad campaign to spike men’s interest in the low-calorie soda known as Dr. Pepper 10. In this advertisement, the Coca-Cola Company made suggestions as to what it means to be masculine and how Dr. Pepper 10 can help men live out that lifestyle. In this commercial, a man can be seen performing exaggerated feats of masculinity, such as effortlessly carrying a tree trunk and crushing an ice-encrusted arm against a rock. The third scene of importance is almost an afterthought, but it’s subliminal message can’t be missed. It can be reasonably inferred that Coca-Cola has targeted the male mentality that low-calorie drinks are for women and are not masculine enough for them. So, Coca-Cola created this ad campaign just
All in all, the ad wants all viewers to be educated on smoking cigarettes and the harmful, long term effects they can have on one’s health and
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
The first ad was the first ad I analyzed and this image was the one that caught my attention at the first glance. The ad shows a professional tennis player, who is one of my favorite female athletes, drinking a fruit punch flavored Gatorade during a break in her tennis match. In the image she looks exhausted and the beverage she is indulging is being used as her fuel to keep her going and energized thru the match. In the ad there is a towel on the seat that the tennis player is sitting in and a tennis racket resting on her leg. Behind her is a Gatorade cooler so when she finishes her current drink she has more. The ad I analyzed also quotes that:
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
Male has been used more in the commercial more than the women. In the text, Freeman and Merskin mentions, “Beer advertisement is one genre that clearly demonstrates heteronormative male behaviors, attitudes, and beliefs. Strate’s study of beer commercials found men seek acceptance among their male peers ad use beer as a reward that function as a symbol of initiation and group membership” (460). Both authors are trying to suggest that beer industry requires men in the advertisement in order to make them sell their products successfully. Industries focus on fostering their products by using men as the dominant character in his advertisement, although, women enter the advertisement as a decorative object. Even women can be seen in the advertisements, but they can be seen through is by the side of the men. The industry doesn’t think about discrimination in gender, they all focuses about their products and making money. Men has been shown more independence and are being hired in more professions than women is one of the reason why even in advertising women can be seen only as a “decorative
Below is the detailed description of each ad in the respective media's and the appeal created by it:-
There are four main signifiers, the woman, the beer, the copy and the first and third place awards. The advert draws the attention of the reader with the large picture of the woman, the reader would then view the picture of the beer and quickly read the copy and then move on to the first and third place awards. It also follows the Z formation of many effective ads. The ad clearly excels at technical level. However, this advert was banned after it was deemed too offensive by advertising watchdogs when they received complaints for offensive material.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.