Point of Difference
In this extreme face of competition it becomes imperative for a brand to differentiate itself with its competitors and offer something special to its consumers. With so many service providers in the industry the consumer is bound to get confused and at that stage he will choose the brand which will give him some thing different and special. At WLS the following are the functional & emotional benefits that we extend to our consumers;
Emotional Benefit: WLS has established and promoted itself as a sensuous couple brand. The emotional benefit of wearing WLS is that it enhances one’s charismatic appeal and makes the person look alluring to his/her partner.
Functional Benefit: the functional benefit is that WLS offers a complete wardrobe
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WLS also believes in this and therefore it runs a program called CLUB WILLS. Club wills is a loyalty program for the loyal customers. Through this program loyal customers are identified and special benefits are extended to them. This way a strong loyal customer base is maintained for the brand.
The growing competition makes it imperative to treat its customers in a special way and provide them something beyond their expectations. Club wills program helps in achieving this and differentiates the brand with other brands in the market.
As mentioned before the brand is concentrating on the shopping experience of the consumer and this program helps in delighting the consumer.
This program has helped us in catching up with the largest brand in the segment. The brand has developed a large consumer base of approximately more than 6 lakh. It has also resulted into high walk ins (2mn people walk into WLS stores per year).brand has developed a strong loyal base of consumers resulting in high frequency of visit. Most loyal consumers visit us every 2 months. In fact top 15% consumers account for 50% of
We strive to always provide the world-class service and personal recognition that our customers expect from us
Recent news of Nordstrom’s implementation strategies towards expansion alludes to success for both their retail and credit business segments. Nordstrom has recently expanded internationally by opening stores in Canada. Diving into a new marketplace will help increase revenue and increase their market capitalization. In May 2016, they claimed to have achieved their milestone through development of their rewards program, which allows customers to earn benefits no matter how they choose to pay. As a result, Nordstrom claimed, “the company has approximately 6 million active Rewards customers, up nearly 30 percent from 4.7 million in the prior quarter.” (Nordstrom) Some of the primary reasons that people shop at Nordstrom are for great customer service, their no questions asked return policy, personal stylists, ambience, in-store amenities, and free alterations. Through a recent posting of a previous Nordstrom employee, Mike Schoultz, explains, “the Nordstrom marketing strategy uses customer experience design as a key difference maker. The company is perhaps as known as much for its experience design as it is for the merchandise it sells.” Nordstrom has a way of making their customers feel
I will also contact the service providers which host these clubs and gain their opinion on the existence of these groups and find out
Strengths: low price, strong brand name, excellent merchandise, exceptional employees, huge membership base, economies of scale, efficient distribution and operation.
This club is not only fun, but it's like going to a meeting with some of
These consumer behavior has evolved in order to request more interaction from the companies and brands in order to provide a full image about what motives the company to provide an excellent product or service. The comparison made by Kotler (2010) has emerge in a way to understand how the companies have to present themselves to the consumers.
The company’s vision is” To be world’s most customer oriented company, to create a platform where individuals can visit to find, get anything they desire and purchase it
In order to fulfill customer needs, companies offer a lot of shopping ways to customers like bonus point programs and membership programs. Customers can obtain the redemption products and enjoy discounts when purchasing by joining these programs, which can lead to save more.
For hundreds of years it has been recognized that not all learning takes place in the classroom. Students mental and social development also occurs outside the classroom in athletics, music, and clubs. No matter what club the student is involved in, he/she fosters organizational, interpersonal, communication, planning, critical thinking, financing, and evaluation skills. A club gives students the opportunity to combine components of their mental and social development into personal action. These students have opportunities to test their skills and talents in different situations. Students will always work together to set goals, develop action plans for achieving those goals and implement those plans. Doing so, students could develop and maintain working relationships and friendships. The soul of a club is the students, but it also consists of many things that happen behind the scenes.
The greatest thought behind all commercials is to influence individuals to do mass shopping. There are 2 sorts of special techniques of enormous bazaar. One is the ad which advances the brand and makes mindfulness towards individuals. It is not focused at advancing each store but rather just makes a picture of Big Bazaar as minimal effort shopping alternative. The store has publicized through TV, street appears and furthermore began reality demonstrate wrote limited time crusade "The Big Bazaar Challenge." Promotions like "Sabse Sasta Din"(Cheapest Day) are an exceptionally effective system to get great outcomes. In this items crosswise over classes, for example, furniture, hardware, utensils, attire and sustenance items at the most reduced conceivable costs, combined with alluring limited time plans. The absolute most appealing offers being a 20-liter marked microwave stove with flame broil for Rs 2,399, pants and pants for Rs 199 and HCL portable PCs for Rs
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...
The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]
This business has committed and determined members and employees. There also exists a strong relationship among the members.