Comparing Perfume Advertisements
For my media coursework I’m going to look at two printed
advertisements selling perfumes. One of them is called “very
irresistible by Givenchy” and the other one is “rush by Dolce &
Gabbana”. I’m going to compare the slogan, the logos, target audience
and the selling techniques used.
The target audience refers to who will buy the product. The perfumes
are both used by women primarily but the advertisements are aimed at
both male and females. The age group, which is aimed at is the younger
end of the market up to mid thirties. As they are using young models
you know it’s for younger women. The perfumes are priced reasonably so
anyone could afford them. I found the adverts in a “Marie Claire”
magazine that again shows that they’re aimed at women up to the mid
thirties.
A selling technique is a way of selling a product for instance
glamour, gimmick and humour. The Givenchy advert uses a celebrity. Liv
Tyler is the face of the “very irresistible” perfume. The Dolce &
Gabbana advert uses glamour and sex appeal. They are both effective
because the Dolce & Gabbana attracts men to buy their girlfriend or
wife the perfume. The Givenchy article attracts women more because
they would want to use the same perfume as a celebrity.
A slogan is a short and simple catchy phase about a company. The
slogan for the Givenchy perfume is ‘very elegante, very fun, very
you’. The Dolce & Gabbana product does not have a slogan; it doesn’t
need one because it sells itself. The slogan is directed at women who
enjoy themselves but want to be elegant and original. The slogan is
effective because it says that th...
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the information that needs to stand out. Also in the Givenchy advert
‘Liv Tyler’ is written in a medium font so that people who look at it
and don’t recognise her, know it is her, in very tiny letters on the
far right of the page is the company’s website.
If I were to design the Dolce & Gabbana advert I wouldn’t change a
lot. The only thing I would put on there is the name of the product.
For the Givenchy advert I would only put white circles on the boarders
to make it clear it is a film still.
In conclusion I think both adverts are equally successful. Certainly
the Givenchy one has a celebrity who looks really eye catching and
attractive on the photograph. The other one – Dolce & Gabbana – is
effective because the whole picture doesn’t have a lot of detail yet
the model looks really gorgeous.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Advertisers use whatever they can to attract the reader. From a sexual appealing look to a word. One of the most helpful approaches is sex of course which can capture anyone's attention. The ad for Opium perfume depicts a young brunet that has nicely shaped body and wears nothing but golden slippers, necklace and bracelet. Model is laying down seeming like she is enjoying herself and maybe experiencing orgasm. Again in Dolce & Gabbana ad, we see man and woman having passionate foreplay; with one hand he is pulling her bra strap down while with other touching her breast and she is taking her panties off. In this ad, the naked female body and idea of sex is used to get the image of their product into the reader's memory. "Newsweek wrote: The strategy is that, while the consumer studies the picture, the designer's name melts into the brain. And a big part of the message that was melting in was sexual." (Streitmatter, pp. 123) Anyhow, both ads use sexual attention to grab reader's attention. This is exactly what Calvin Klein had intended he wanted to "make sure, first and foremost, that anyone who was thumbing through the pages of a magazine would stop and look at the ads.
In this essay I will be describing the differences and likenesses between two commercials. I will also provide the messages of the commercials and evidence that proves the message. The first commercial is from the company “Old Spice” and it happens to be a decently comical commercial. On the other hand, the other commercial is a somewhat more meaningful one, and it’s company name is “Pantene.”
I have chosen two advertisements that look different, but are selling the same products. The brands have different perspectives and different audiences. One is a Durango boot advertisement and the other is an advertisement for Ariat’s line. The Durango ad is a picture of two people, a man and a woman, on red rocks like the ones in Arizona and New Mexico. The male figure is in a bent knee, crouched position, wearing sunglasses, a cowboy hat, a brown leather vest, a white tank top and blue jeans with brown boots. The female figure is laying in front of the male figure,
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
We can tell that she is married because she is wearing a ring on her
I chose these two. adverts because I feel that they will be as good as they have similarities and differences, so there are many things I can comment on. about. I'm a There is a big difference in the sales tactics of the 2 adverts.
If food is the joy of the body, so perfumes are the pleasure of soul. Perfumes have a special place in Muslims hearts, and Prophet Mohammed – PBUH- said: " from this world I had loved women and perfumes, and Praying was the apple of my eye".Muslims have put on perfumes taking their Prophet as a role model. So the industry of perfumes had spread widely in the Islamic world, more than any nation has done before Islam.
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
In addition, I value advertisements that are not geared toward just sales. Personally, when an advertisement is all about making the sale it turns me away from the product. I do like CoverGirl’s ad a little more than I did, however if I had to choose between Maybelline and CoverGirl I would still go with Maybelline. Knowing CoverGirl made an emotional connection with the delicious lipstick and relating it to the delicious ice cream was clever and I appreciate it. Nevertheless, my feeling on the overwhelming effect of being crowded still stands
Advertising is an essential phenomena of the media and modern life. It is a profitable industry which affects our life as well as our lifestyle. Most of the advertising campaigns tend to attract the attention of the people by exposing them to what they believe is the most important marketing strategy. Strategies that will influence, manipulate, and attract many people, primarily women. Every day we come in contact with many advertisements that enlighten our society through its information; in magazines stuffed with models, billboards on the highway, actresses and celebrities on television, the message of what women should look like is everywhere. The unrealistic standard of beauty that women are bombarded with every day, gives them a goal that
Vaynerchuck, G. (2011) Old Spice Man Marketing, Redux: What Went Right -And What Did Not. [Online]
Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status. As for any perfume, if a woman likes it; she will probably buy it again. It is a very accessible product. Any store like Macy’s, Nordstrom or Sephora in North America or “perfumeries” in Western Europe will sell J’adore. The segment is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot of offers that combines a lotion with the perfume for example. Also, there are no separate segments between women; all women want to wear perfume.