We are surrounded by advertisements which be found on the television,
radio, newspapers, magazines, street hoardings, taxis, buses and
through the post. Everything we purchase or watch is advertised. This
is a technique used to persuade people to buy their products.
Companies use the power of persuasion to lure their target audience
into buying the product being promoted. Advertisements are used
to make the audience believe they need the product being
marketed. Some advertisements are more successful than others and I
intend to investigate why, using two examples which promote skin
cleansers one by Garnier and the other by Neutrogena.
The first advertisement I will anatomise is the Garnier. The Garnier
advertisement takes up an A4 page in a magazine. The main picture
takes up approximately 60 percent of the page which makes it stand out
and shows it is an important ingredient to making the advertisement
efficacious. The main picture is split up again but it is not a 50/50
split it is more like 40/60. The smaller picture shows the girl
applying the product to her face and the larger picture shows the
outcome of using the merchandise. The picture of the product
application is smaller as it does not show you how well the product
works or what the end result is which is most important. The larger
section is of the girl after application, the girl is very beautiful
with clear skin, and this may make the target audience want to buy the
product because they have the aspiration to have the perfect skin she
does. On the picture in white writing is "GENTLY CLEASNSES PORES DEEP
DOWN." "LOOK, THERE'S NOTHING TO SEE." it is divided on the two
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... preferred the Garnier; the reason is it is straight to
the point and aesthetically pleasing it is very fresh and informative
without the need for a whole chunk of text explaining who uses it, the
product speaks for itself. The reason I disliked the Neutrogena
advertisement is that its too busy and also it has too much text which
will not appeal to its target audience as most teenager do not pay
attention to the text on advertisements. At first glance the
Neutrogena looks like an article and once read tells you about the
life of a dancer which will not really interest many people, even
though the point is that the pore range is quick and easy to use there
is no need to explain the history of the users life. Therefore to
conclude my essay I came to find the Garnier advertisement is a better
campaign than the Neutrogena.
“Do you see these little holes on his arms that appear to be pores?...these holes emit a certain grease that allows our model to slip and slide right through the crop with no trouble at all” (1199).
In today’s society, stress is an inevitable part of life that places both physical and psychological demands upon one’s body (Cammarata, 2007). Although stress is unavoidable, there are ways that one can temporarily relieve the pressures that are building up inside of them. The advertisement that I have chosen to deconstruct is one that I found in the September 7, 2015 issue of Life & Style magazine given by Calgon Bath and Body Products.
Cleaning companies advertisements usually are not exciting, but this is an exciting advertisement. This advertisement shows many positives points. The background of picture is exciting, because it contains beautiful things such as flower in bottom the battle. Also the advertisement uses a small bottle with writing inside the battel. This advertising company is Clorox. This company care more about the cleanliness. The advertisement tries to attract cleaners to see and, buy it. Clorox’s advertisement has many of the visual effects like the colors, picture, and text. The advertisement is successful, because the advertisement is helpful to cleaners.
is a long shot of a customs hall and a mix to close-up of a poster of
As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves. Lee & Lee (1972) describe multiple types of devices that are associated with propaganda such as, name calling,
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
An Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing 'New Synergie lift' by Garnier. The second is promoting the product 'Total turnaround' by Clinique. Both adverts were obtained from 'Marie Claire'- a magazine intended for women aged between twenty and thirty.
tips take up 50 pages of the magazine, so a substantial part of it is
L’Oreal was started in 1907 by French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole. By 1912 his hair products were sold in France, Netherlands, Austria and Italy. In the mid-1930s, Schueller moved into the hygiene and toiletry sectors of the cosmetic market with great success. L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products.
Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.
as it gets to the bottom. Next to the product the product name is in
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Comparative advertising has multiple dimensions. These dimensions relate to the type and objective of comparison, claims of superiority over or parity with the competitor, the kind of products that use comparative advertising, whether the comparisons are made with single/multiple competitor(s), the valence of comparison, and whether dominant or weak market share brands use comparative advertising more often.
looks like 'FUCK'. The use of what appears to be a swear word has the
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product