CASE RESEARCH ASSIGNMENT
Part one
Kate Spade introduction
History--January 1993, Kate and Andy launched the Kate Spade Handbags. Later, Pamela Simotas joined the company to assist for the sourcing of materials and the manufacturing of the handbags. In 1994, Elyce Arons joined the company to focus on sales and public relations. Seven of partnership people, each of whom brings special expertise and talents to the company. Same as many other business, Kate Spade experienced from a great idea which was highly match the marketing demand to become a well-knew brand, global company. At that time, Kate noticed that the women's fashion accessories market lacked stylish, practical handbags. Andy Spade, saw an opportunity and decided to invest.
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For the first decade, it was growing time. Kate Spade set up its vision investing products lines; meanwhile, showing up in both domestic and global market. After its first retail shop appeared in New York City's Soho neighborhood, more opening retail store showing in following city: Boston, Los Angeles, and Chicago. Kate Spader quickly distributed its name all over the world in ten years. It expanded to Canada, Australia, the Bahamas, Bermuda, England, Ireland, Guam, Philippines, Puerto Rico, Saipan, Singapore, Korea, and Hong Kong, Taiwan of China. More existed in Japanese cities, such as Tokyo, Kyoto, and …show more content…
As a influential brand, Kate Spade wins the Fifth & Pacific to rebrand by its name. It has instead become a lifestyle brand. Beside variety of simple and creative clutches and cross body purses, larger to small bags, Kate Spade selling everything from clothes to home needs, as well Kate Spade has not to spend money to acquiring other company and completed its growth strategy process. It is not only expanding its business scope, but also increasing its revenue and profit as its expecting. In addition, the recently exciting good news will bring unforeseen opportunity, Kate Spade shares rose more than 25%. Since the fact come out, Kate Spade become a attractive acquirer. The company is considering to sell itself. To get best interest, it is the best time to use restructuring strategy. It is the best opportunity rearrange investment. A well-informed company could foresee the possibility to create significant cost synergies and facilitate the access to good growth options. There is another value of Kate Spade for the acquirer, is its financial character, such as a clean capital structure and strong balance sheet. Kate Spade confirmed speculation that it is exploring strategic alternatives for its business. The company is waiting for the best
Kate Hudson founded Fabletics along with her two partners, Adam Goldenberg, and Don Ressler back in 2013. Every month the member is presented with a selection of clothing and accessories to purchase. All the outfits selected are purchased for less than $50. Fabletics is an online retailer, but they also opened several brick and mortar stores to serve the public. The even better news for Fabletics fans is that more stores are scheduled to open across the country within the next several years. Meanwhile, the online store is still the best option for those that like to shop and buy trendy clothing at bargain
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit.
Blake went to back Los Angeles. He didn’t know anything about the shoe business so he asked some friends for some advice on how to start his shoe company. His friends gave him some stores that may be interested in buying his product. According to the article “entrepreneur” Blake decided to go to this store that his friend recommended called American Rag.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
2002: Stock market listing (IPO). Burberry launches "The Art of the Trench," a made-to-order raincoat service for men and women.
Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Six years after deciding to be an independent public company in late 2000, Coach Inc.’s net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Coach crafted the accessible luxury category in women’s handbags and leather accessories by differentiating themselves on price, but matching competitors on styling, quality, and customer service. The accessible luxury strategy mirrors a focus (or market niche) strategy based on low costs. Coach concentrates on a narrow buyer segment and outcompetes rivals by having lower costs than rivals and thus being able to serve niche members at a lower price. Management believed that new products should be based on market research rather than on designers’ instincts. Coach utilized extensive consumer surveys and focus groups to gain insight in the market, and ultimately a competitive advantage over competition. Coach’s $200-$500 handbags appealed to both middle class consumers who now were able to afford a taste of luxury, as well as affluent consumers with the means to spend $2,000 on a handbag on a regular basis.
Ralph Lauren is an American fashion designer philanthropist, and business executive, best known for the Ralph Lauren Corporation clothing company, Ralph was born as Ralph Lifshitz in year 1939 in New York City. Ralph Lauren started in 1967 under the name of Polo Ralph Lauren, until he expended his designs. Polo Ralph Lauren based on American style leader in luxurious, sophisticated fashion and Striking a balance between “timeless” and “modern” style and to make his full line more impeccably crafted the new sportswear is born. And finally in 1970 Polo Ralph Lauren released a line of women 's suits tailored in a classic men 's style.
The unique heritage and Burberry’s Britishness are the significant resources that contribute to its success and premium price. Strong brand image as part of intangible assets contributes approximately 25% value to the organization in average (Keen 2003). To avoid discount or oversupply, Burberry needs to continue maintaining its long-term brand image (Berends 2004). Also, Burberry has a variety of product lines and attributes to high worth that makes it more competitive
Petro, G. (2012, November 5). The future of fashion retailing --- the H&M approach (part 3 of 3). Retrieved from http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion-retailing-the-hm-approach-part-3-of-3/
Miuccia Prada once said that “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language”. Miuccia Prada and the Prada brand have grown from humble beginnings making quality leather goods to a public traded company with a current market capitalization of over $26 billion (USD) . With the development of Prada as one of the world’s premier luxury brands it provides an excellent case study to examine how strategy paved the way for the success of the Prada brand. First, an examination of Prada’s strategic positioning against luxury brand rivals Louis Vuitton Hennessey Moet (LVHM) and Kering (Gucci). The acquisition history of Prada will be reviewed, where some preliminary conclusions can be made about what has been contributing factors to both the successes and failures. Then finally, an evaluation of what the future holds for Prada and the sustainability of its competitive advantage.
Hennes & Mauritz AB (H&M) is a well-known fashion retailing firm that sells fast-fashion clothing for women and youngsters. It is based in Stockholm, Sweden. As of 2013, H&M operates around 2,600 stores in over 55 countries and employed around 116,000 work forces.
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).