Butterfly Farming Communication Essay

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Communication is the process of transmitting information between individuals, rather the process of social interaction (Chopra & Ford, 2005). In a communication situation two or more individuals interact, try to tangibly influence the ideas, attitudes, knowledge and behavior of each other. It is through this process that the aims and objectives of a program, are widely disseminated to the people and useful information to solve their problems passed on to them. Communication is increasingly being recognized as a necessary element of all efforts to improve forest conservation or afforestation through the practice of butterfly farming.
The ultimate goal of communication is to facilitate change in behavior to achieve specific objectives. Communication is a two-way process that depends on listening, participation and engagement. The implementation of any communication strategy requires commitment, two way information flow, involvement of many individuals, organizations as well as sustained support from the government and …show more content…

Moser (2006, p.3) defines 'effective communication’ as; ‘any form of public engagement that actually facilitates an intended behavioral, organizational, political or other social change consistent with identified mitigation and adaptation goals’. This is seen in the discussion of communication strategies employed by the Kipepeo butterfly farming

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