Exploring the Importance of Communication in Daily Life

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What is the communication? We have the communication with other people such as teachers, friends, family and also even the strangers in our life. Everyone will have many and uncountable conversations in our daily life. Communication is the process how the people interact with others and understand the meaning that other peoples convey. Besides that, communication is a field study in social science. It can explain the phenomena and the process of community interaction. Most importantly, what is the function and importance of the communication to me as a university student or to our society? Firstly, Uncertainty Reduction Theory (URT) developed by Charles Berger and Richard Calabrese in 1975 can explain the function of clarifying thoroughly. …show more content…

This theory focuses on the media effects of framing the news to society. The opinion of the public is being shaped by the agenda of news media. Agenda Setting Theory has two keys of assumptions that is news media have their agenda and tells people what ‘news’ is important. Secondly, most people would like to help in understanding and evaluating politics and public reality. Some audience’s thought will be easily influenced by certain topics or issues that reported in the news. For example, presidential election in United State. More news on the particular topic, more attention of peoples to the news. Therefore, the audiences will be control of the news …show more content…

Berlo’s SMCR Model of communication is a visual representation of people to convey and explain information. This model has four elements, the sender or source, the message, the channel and the receiver. It can simplify into the sender who will encode the message through the channel to the receiver who will decode the message. Communication skills, attitudes, knowledge, social system and culture will affect the element sender and receiver. The message will be affected by content, elements, treatment, structure and code. Our hearing, tasting, seeing, touching and smelling will be the channel. For example, lecturer (sender) encodes the explanation of communication theory (message) through the online learning (channel of seeing) to the students

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