Communicating To Investors

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Communication Hierarchy Among Investors, Employees and Customers Move your headings flush left.

Since this is occurring the investors will have to be calmed down first, Really? -Christopher Thacker 4/9/10 3:47 PM then the employees who are also investors and last but not least the customers. The customers are basically the most important to the company and possibly will get their news along with the employees. The employees have a lot of power in the company, being that they are investors and also customers. Furthermore, they represent the company. This order may be the best strategy, since if done well the investors won’t leave but possibly invest a little more. Since they are so fickle and hold so much power they can either be pacified and/or encouraged to invest more. Being the “worse of the lot” they will get the most attention. The customers can become the “worse of the lot” if not handled properly. They do not really need the company for a paycheck like the employees. In fact the company needs the customers in order to have employees to even exist. So it’s possible they need to be addressed after the investors. It sort of goes by that saying “the sweaky wheel gets the oil” what could do the most damage needs to be repaired, fixed or in this instance addressed first. The employees needs the company, they are more likely to be co-operative. However, what a thing to do to your hardest workers who have been trying to benefit the company all along. So the most useful strategy I can think of is keep the investors pacified and investing money, keep the employees happy so they will continue to do a great job. Place a lot of emphasis and aggressively go after the customer who needs the best service, the best looking stores ...

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Summarizing Communication Tactics

It can be good to communicate to the investors in a very pompous way because it’s a sign of strength. However, if not really there it can cause a lot of problems in the future. The investors will leave if the money is not really there. The employees will scrutinize also and it’s better to be generous and strong and they hopefully will look back on the company with kindness, look out for the company, realize that they were treated fairly and hopefully they will do the same for the company. Aggressively pursuing the customer is the way to go. Scaling back, saving money, reallocating funds and planning something better for the future can bring about a lot of happy things for an athlete as well as the store. A great win win situation. The company still provides a great product and people will continue to shop there.

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