Comcast Essay

Comcast is a global telecommunications company that primarily earns revenue from its cable communications business, Comcast Cable, by providing cable, internet and voice services as one of the largest cable TV services in the U.S. Headquartered in Philadelphia, PA, the corporation also owns NBCUniversal through which it operates cable networks and broadcast TV as well as film entertainment and theme parks (Comcast Corporation, n.d.). The most critical factors in Comcast’s macro-environment are the economy, technology, and socio-culture aspects. When the economy declines, consumers have less disposable income to spend on luxury services that aren’t necessities, which can have a negative impact on cable providers. During a recession many consumers

As new technology developments are made, consumers are given more choices when it comes to video, internet and phone services than ever before. This can cause a decline for cable providers such as Comcast if the company doesn’t adapt to these changes and loses its competitive advantage. The sociocultural factor including the demographics, behavior and attitude of people also has an impact on cable providers such as Comcast. The younger generation of consumers have grown up in a digital era and have contributed to the recent trend of customers preferring to receive TV and video content through the internet instead of tradition cable

I believe this would lead to employees performing better than with their current system of using quantitative measures, some of which they don’t always have control over, such as the number of customer conversions, or the amount of time spend on a call (Feinberg, 2014). The company also shouldn’t base the majority of its pay on commission, but instead give employees a fair salary and use performance measures as incentives that employees can work towards to earn bonuses, benefits and advancement opportunities. In order to increase employee’s intrinsic rewards, the company should consider involving employees in decision making and allowing them to have more responsibility and control over the work they