Comcast Corporation and NBC Universal

1015 Words3 Pages

Comcast Corporation is the largest cable company, home Internet service provider and the third largest home telephone service provider in the United States by revenue, it is also the largest mass media and communications company in the world

On 28 January 2011, Comcast Corporation succeeded in acquiring NBC Universal Inc which was previously managed by General Electric Company (GE) which is an American multinational conglomerate corporation.NBC Universal, ,Inc was formed in may 2004 when it decided to merge with Vivendi Universal Entertainment which was a leading media conglomerate in the entertainment industry. NBCU has a large and leading networks, it is diverse and includes universal pictures, Universal studios and Illumination Entertainment. Before Comcast bought 51% of NBCU, 80% was owned by GE and 20% owned by Vivendi Universal. NBC Universal is the best piece of the media eco system

In December 2009, Comcast announced its intent to acquire a majority stake in the media conglomerate NBC Universal from General Electronic. “our decision to acquire GE’s ownership is driven by our sense of optimism for the future prospects of NBC universals and our desire to capture future value that we hope to create for our shareholders” says Comcast CEO Brian Roberts( 2009): The planned acquisition was scrutinized by activists and government officials; their concerns primarily was the potential effects of the vertical integration that the acquisition could create, as Comcast is also greatly involved in cable television and internet services in a vast amount of the media markets.

By the acquisition, Comcast was clearly investing in content; this is a huge transformation for Comcast. This acquisition signals that they want to get bigger ...

... middle of paper ...

...eved 18 May 2014, from http://www.nbcuni.com/corporate/about-us/

NIKKI FINKE, E., & ANDREEVA, N. (2014). Comcast Internal Memo From NBC Universal Boss Steve Burke Reveals Organizational Structure Under New Owners. Deadline.com. Retrieved 18 May 2014, from http://www.deadline.com/2010/11/breaking-comcast-internal-email-from-nbc-universal-boss-steve-burke-reveals-new-organizational-structure/

Peers, M., Jannarone, J., & Linebaugh, K. (2014). Comcast Buys Rest of NBC's Parent. Online.wsj.com. Retrieved 18 May 2014, from http://online.wsj.com/news/articles/SB10001424127887324880504578300432831438770

Washington Post,. (2014). Comcast, Time Warner agree to merge in $45 billion deal. Retrieved 18 May 2014, from http://www.washingtonpost.com/business/economy/comcast-time-warner-agree-to-merge-in-45-billion-deal/2014/02/13/7b778d60-9469-11e3-84e1-27626c5ef5fb_story.html

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