Comcast Cable Swot Analysis

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Comcast Cable was founded in Tupelo, Mississippi by Ralph Roberts, working with Julian Brodsky and Dan Aaron, in 1963 through purchasing another cable company that had 1,200 subscribers (Comcast Business, n.d.). Comcast began publicly trading their stock in 1972 (Comcast Business, n.d.).
Comcast achieved their first expansion in 1986 with the purchase of a “26 percent interest in Group W Cable” (Comcast Business, n.d., para3). This interest purchase led to Comcast doubling the number of customers they served (Comcast Business, n.d.). They entered another expansion through purchasing “50 percent of Storer Communications, Inc.” (Comcast Business, n.d., para4). With the purchase of 50 percent interest Comcast became one of the top five …show more content…

Revised Mission Statement
Comcast’s revised mission statement is: We will continue to shape the future of media and technology, our employees will provide superior customer service and earn the respect and trust of our customers, our shareholders, and members of the communities we serve. Only through providing superior customer service will Comcast earn the respect and trust of their customers. According to the American Customer Satisfaction Index (ACSI) Comcast currently has only a 70.1 percent customer satisfaction rating (ACSI, 2016). Through increasing customer satisfaction, Comcast will prove superior to their competitors.
Current Vision Statement
Comcast’s currently has a vision statement that reads: “As Comcast evolves, we continue to look to the future - seeking out new communications technology, new opportunities, and more choices. We want to continue to provide people with the communications products and services that connect them to what’s important in their lives.” (Makingafortune.biz, 2015, …show more content…

Our company will continue providing communities with the technology and services they deem necessary to remain connected in their

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