Colorblind Ideology Essay

1057 Words3 Pages

The idea that people from majority groups think that they are not prejudiced is a concept known as colorblind ideology. This means that people who claim they are color-blind do not see “color” or race in any way. Many people in hiring positions or college admission claim to take on a color-blindness approach (Richeson and Nussbaum 2003). However, social psychologists would say that implementing the idea of colorblindness is not an effective approach. In order to help in eliminating prejudices actions and thoughts, people need to be aware about their thoughts and actions, even the ones in the subconscious. Adopting the color-blindness thought processes hinders from this progress being made. Especially since, much of the racism that occurs today is known as implicit racism or aversive racism. People from the dominant groups, when given notions about racism, think about it in an overt kind of manner. Overt racism is the idea that …show more content…

Word, Zanna, and Cooper 1974, conducted two experiments to highlight how aversive racism can be portrayed during an interview and how self-fulfilling prophecy ties into this situation as well. In order to tap into the idea of aversive racism, they looked at immediacy, which is what they referred to as nonverbal interactions: body language, eye contact, proximity to interviewee, posture, etc. In the first experiment, the real participant was the interviewer and the interviewees were confederates either of black or white race. Word et al., measured the physical distance, body posture, eye contact, and placement of the shoulders. It was found that black candidates had less immediate nonverbal communication than white applicants. Which meant they received less eye contact, more distance between them and the interviewer, and other actions lacking of

Open Document