Cogeco Cable Canada

Based on all three articles, Cogeco’s reputation for customer service has received a positive rating.

Cogeco is a success because they take pride on customer relationships. Customers are at the heart

in an enterprise, and what makes Cogeco so unique is its blend of tangible and intangible goods

and services that are offered for its customers. Cogeco offers a wide variety of products and

services that cater to the customer’s unique needs. They offer both their commercial and residential

customers, both business partners and non-business partners various telephone service packages,

television packages and internet service packages. Moreover, Cogeco offers high quality customer

service from their call centers. For example, Cogeco provides residential customers the choice to

customize their home phone packages with various calling features at competitive rates

(Marketwired,2014). As per the duty of a Customer Service Representative, it is his or her job to

help that customer find the product or service that caters to their needs and wants. Along with that,

a Customer Service Representative should listen to and answer the customer’s questions that are

relevant to their product purchase. Once the Customer Representative has accomplished all these

tasks, they start to develop a rapport with their client. Establishing relationships with customers is

relationships fosters a positive reputation for the organization and creates trust and loyalty to the

customer. Because of Cogeco’s outstanding customer service reputation, the firm has been

awarded four times for Highest Customer Service Satisfaction by the Service Quality

Measurement in the telecommunications and television category (Cogeco,2014).

When ...

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...sier it is to figure

out the right solutions for that customer. Empathy is one of the qualities that a Customer

Representative should display when customers have problems. By putting oneself in the

customer’s shoes, it is easier to understand what they are going through.

Works Cited

Cogeco. Support: Highest Customer Satisfaction Award. 2014.Retrieved from "http://www.cogeco.ca/web/on/en/residential/support/award.php"

" Cogeco Cable Extends its Home Phone Service in Valcourt. Marketwired (2014) ProQuest. Wed. 5 Feb. 2014.

"OnePosting Selects Cogeco Data Services' Cloud Infrastructure to Power its E-Invoicing Solution." Marketwired (2014) ProQuest. Web. 5 Feb. 2014.

“ Cogeco Cable Canada Honoured by Service Quality Measurement Group, Inc. (“SQM Group”) for the Quality of its Customer Service in 2013”. Marketwired (2014) ProQuest. Wed. 5 Feb. 2014