1. Introduction And Rationale For Choosing Coca-Cola Company
Coca-Cola Company (CCC) leads in the production, distribution and marketing of nonalcoholic beverages in the United States and all over the world. This was originally invented by John Pemberton in the 19th century but as a patent medicine, the Coca-Cola recipe was bought by Asa Friggs Candler and merchandised as a carbonated beverage (Isdell, 2011). It was first sold in bottles in 1894 and later on in cans after 1955 (Isdell, 2011). Today, Coca-Cola Company is a multinational corporation that has strong market presence and extensive production setups throughout the world. The Company produces a concentrate which is sold to registered Coca-Cola bottling companies globally. These bottlers, who have exclusive agreements with the CCC, then produce the final beverage in cans and bottles by mixing the concentrate with water and sweeteners. The soft-drink is then sold, distributed and marketed to Coca-Cola sellers and vending machines. The company also sells the concentrate for soda fountains to food service distributors and restaurants (Kalakumari & Sekar, 2014). Coca Cola is operating in about 200 countries worldwide and they offer more than 500 varieties of products, this is a far walk from where they had began in 1886 (Coca-Cola History, 2012).
The reason to select this company is because it has shown consistent and sustainable growth through the years since it has been established. Today, the Coca-Cola Company has also grown from soft drinks to making fruit juices and also makes other drinks that are not soda based. Meanwhile, however, the Company’s intention has always been to maintain global leadership in the beverage industry while adopting top-notch quality manufactu...
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... (in millions) 8,584 9,019 8,572
Earnings per share (EPS) 1.95 2.02 1.89
Share price1, 2 38.07 38.45 34.59
P/E Ratio, Comparison to Industry
Coca-Cola Co. 19.54 19 18.27
Industry, Consumer Goods 17.15 17.93 12.89
1 Data adjusted for splits and stock dividends.
2 Close price on the filing date of Coca-Cola Co.'s Annual Report.
Price to Operating Profit (P/OP)
31-Dec-13 31-Dec-12 31-Dec-11
No. shares of common stock outstanding1 4,405,893,150 4,456,717,996 4,526,408,442
Selected Financial Data (USD $)
Operating income (in millions) 10,228 10,779 10,154
Operating profit per share 2.32 2.42 2.24
Share price1, 2 38.07 38.45 34.59
P/OP Ratio, Comparison to Industry
Coca-Cola Co. 16.4 15.9 15.42
Industry, Consumer Goods 13.07 20.9 11.68
1 Data adjusted for splits and stock dividends.
2 Close price on the filing date of Coca-Cola Co.'s Annual Report.
A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care.
The Coca-Cola company has long been known as one of the leading international soft-drink corporations. Due to the rising frenzy concerning global climate change and the need to be ‘green’, Coca-Cola began monitoring and evaluating the company’s production and distribution methods in order to determine whether it was an ecologically responsible company. In an effort to present itself in a greener light, Coca-cola has acquired more natural brands, with Odwal...
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
Coca-Cola has an extensive history that began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains (WOCC 1). He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water using the process of effervescence and deemed “excellent” by those who tried the new product (1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today(1).
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
The history of Coca-Cola began in 1886 when a pharmacist from Atlanta, Dr. John S. Pemberton created a different soft drink through his curious experiments. He created a flavoured syrup which was then mixed with carbonated water at a neighbourhood pharmacy shop. This drink was sold at soda fountains as a patent medicine for five cents a glass. It gained huge popularity in the Unites States due to a common belief that carbonated water was good for health. Pemberton’s claim that Coca-Cola cured many diseases like addiction to morphine, headache also led to an increase in sales. Coca-Cola made an average sales of nine servings per day in Atlanta.
Coco cola is one of the worlds largest soft drinks manufacturer, with more than 500 sparkling’s and brands. Dr. John Styth Pemberton, who is the creator of the cola, flavored syrup that found by mixing it with the carbonated water. The beverages was first sold through a soda foundation in a Jacobs pharmacy; Atlanta, Georgia. After seven years of struggle they invented the first coco cola and was registered with the United States patent office. Today the coco cola company manufactures around 10,450 soft drinks in every second the day. Now coco cola manufactures more than 21 different brands of flavors from bottled water to a good old coke. The worlds most precious and valuable brand, that company features 15 billion dollars brands including diet-coke, Fanta, sprite, vitamin water, PowerAde, minute maid etc. the coco cola company system comprises of wholly owned subsidiary of the coco cola company namely coco cola India Pvt Ltd which manufactures and sells concentrated powered beverage mixes, a company owned bottling entity namely Hindustan coco cola beverage Pvt Ltd.
With the disregard towards the environment not limited to but including water supply, and pesticides found within their products. Only after the formation of coalitions did Coca-Cola address these issues. Upon the business and financial impacts that these coalitions brought upon Coca-Cola did the customer expectations grow for change to the manufacturing process. After the change of manufacturing practices brought satisfaction to the customers, as they saw how well the product that they consumed was helping the environment
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
The Coca-Cola company was founded in 1886 by John Pemberton, a Civil War veteran and Atlanta pharmacist. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Jacobs’ Pharmacy put it on sale for five cents a glass and named it Coca-Cola. This “inspired curiosity” has now grown to be the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. In 1906 Coca-Cola opened bottling plants in Canada, Cuba, and Panama. Today they produce nearly 400 brands in over 200 countries. More than 70% of their income comes from outside the U.S. (1). This paper will focus on an analysis of operations of the statement of cash flow reports and a vertical and horizontal analysis of the consolidated balance sheets. Also an analysis of the global financial condition of the Coca-Cola Company and the value of goodwill and other intangible assets will be discussed.
Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the s...
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...