Coca Cola Article Analysis

Coca-Cola is a global brand, which attracts the attention of most journalists, writers, and researchers to write about it. For example, the guardian is a British daily newspaper, which provides articles about the latest news, sport, business, comment, analysis, and reviews. On 17 May 2017 Jamie Grierson who is a news reporter at the Guardian, who has particular interests, in policing, crime, security and counter-terrorism and corruption, wrote an article about how Coca-Cola quietly reduced the sugar content of some of its biggest brands, including Sprite, Fanta and Dr Pepper, without affecting sales. The bibliographical information about this article relates to The Times source of Andrew Ellson's work. This article provides a relevant

in Management and worked as a Senior Lecturer in Central Queensland University • School of Business and Law. Rockhampton, Australia and an Associate Professor at University of Mauritius • Faculty of Law and Management. Moka, Mauritius, about analyzing the impact of advertising in the soft drink market of Mauritius. In this article, she explains how advertising message has a great influence on the decision-making process of consumers, especially with a high-equity brand such as Coca-Cola because they can easily interpret the brand benefits of the product, feel more confident of branded products, and obtain more satisfaction from its usage. The objective of this work is determined by evaluating the extent towards which consumers are influenced by Coca-Cola advertising in Mauritius, assessing the effectiveness of Coca-Cola ads, and evaluate consumers' perceptions of Coca-Cola ads in Mauritius. Moreover, the methodology of this search depends on a descriptive study using primary data collected which resulted in consumption of 97% of Coca-Cola, which indicates the leadership of the brand in the local soft beverage market in

In other words, analyses the degree of influence advertising has on consumers’ buying behavior in the African country Mauritius.

References:

Grierson, J. (2017). “Coca-Cola Says Sugar Cuts Have Not Harmed Sales.” The Guardian, Guardian News and Media. Retrieved from https://www.theguardian.com/society/2017/may/17/coca-cola-says-sugar-cuts-have-not-harmed-sales

Team, Trefis. (2017). “How Coca-Cola's AI Approach To Customer Experience Can Boost Its Performance.” Forbes. Retrieved from https://www.forbes.com/sites/greatspeculations/2017/08/30/how-coca-colas-ai-approach-to-customer-experience-can-boost-its-performance/#25cfc4ba59c9

Ramsaran, R, R. (2012). "Analysing the impact of advertising in the soft drink market of Mauritius: The case study of Coca-Cola". Retrieved from