Coca-Cola And Diary Of A Harlem Schoolteacher

231 Words1 Page
bulb-icon

Recommended: Controversial advertising

As Ira C. Herbert begins his letter addressed to Richard Seaver, he formally informs Seaver of the situation between the two different products, Coca-Cola and Diary of a Harlem Schoolteacher, that involves them using the same slogan: “It's the Real Thing” (para.1). By writing this letter, Herbert wishes to explain and kindly ask for Seaver to stop using the slogan, that Coca-Cola is known for using, to advertise their product. However, when Seaver begins his letter addressed to Herbert he starts by acknowledging Herbert's concerns with their use of the slogan. Seaver informs Herbert that he will make sure they have their employees clarify to the customers what product it is that their purchasing. Some sarcasm can be seen in this statement that

Show More
Related

  • Analysis: The Harlem Renaissance

    946 Words  | 2 Pages

    The Harlem Renaissance is the name given to a period at the end of World War I through the mid-30s, in which a group of talented African-Americans managed to produce outstanding work through a cultural, social, and artistic explosion. Also known as the New Negro Movement. It is one of the greatest periods of cultural and intellectual development of a population historically repressed. The Harlem Renaissance was the rebirth of art in the African-American community mostly centering in Harlem, New York, during the 1920s. Jazz, literature, and painting emphasized significantly between the artistic creations of the main components of this impressive movement. It was in this time of great

    Read More

  • Comparing Coca-Cola 'And It's The Real Thing'

    586 Words  | 2 Pages

    In Herbert’s and Seaver’s letters (1970), Herbert writes to Seaver discussing Seaver’s commercial use of the line “It’s the Real Thing” for Mr. Haskin’s book without “consent” from the Coca-Cola company: Seaver’s letter is a reply discussing the misunderstanding for the line. The speaker of both letters utilizes a different approach to explain to each other their justification of Coca-Cola’s ownership for the line and commercial use of it. Herbert’s letter contains a condescending and arrogant tone; because of this, Seaver replied back in a satirical, sarcastic, and an almost amused tone.

    Read More

  • Rhetorical Analysis Of Magnasoles

    731 Words  | 2 Pages

    The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.

    Read More

  • Herbert's Letter To Grove Press

    754 Words  | 2 Pages

    A 1970 advertisement for Grove Press’s Diary of a Harlem Schoolteacher features language that Coca-Cola had used in previous advertising campaigns: “It’s the real thing.” In a letter to Grove Press executive Richard Seaver, Ira C. Herbert of Coca-Cola urges Grove to discontinue the use of the phrase. Herbert employs a formal but assertive tone, a rather simplistic essay structure, and a single appeal to logic. In retort, Seaver writes a ridiculing letter which claims that there is no reason to discontinue or stop the use of the slogan. The letter refutes each of Herbert’s points, while degrading his position with sarcastic attacks and effectively employing multiple appeals.

    Read More

  • Mis-Education Of The Negro By Carter Godwin Woodson

    2169 Words  | 5 Pages

    Analysis of Mis-Education of the Negro The most important aspect for a teacher to understand is that every student that comes through their door has their own experiences, history, and point of view. Mis-Education of the Negro is about how the euro-centrism-based learning has, in one way or another, crippled the African-American community and their pursuit for an equal opportunity in our society. Written by Carter Godwin Woodson in 1933, this African-American studies book is written so that everyone can understand what society has done and what they can do to correct their wrongs. Author Carter Godwin Woodson dedicated his life to studying African-American history and fought so it can be taught in schools and studied by scholars.

    Read More

  • The Harlem Renaissance

    1572 Words  | 4 Pages

    Occurring in the 1920’s and into the 1930’s, the Harlem Renaissance was an important movement for African-Americans all across America. This movement allowed the black culture to be heard and accepted by white citizens. The movement was expressed through art, music, and literature. These things were also the most known, and remembered things of the renaissance. Also this movement, because of some very strong, moving and inspiring people changed political views for African-Americans. Compared to before, The Harlem Renaissance had major effects on America during and after its time.

    Read More

  • An African American's Dreams and “Harlem” by Langston Hughes

    1178 Words  | 3 Pages

    “Harlem” by Langston Hughes is a poem that talks about what happens when we postpones our dreams. The poem is made up of a series of similes and it ends with a metaphor. The objective of the poem is to get us to think about what happens to a dream that is put off, postponed; what happens when we create our very own shelve of dreams? The “dream” refers to a goal in life, not the dreams we have while sleeping, but our deepest desires. There are many ways to understand this poem; it varies from person to person. Some may see this poem as talking about just dreams in general. Others may see it as African-American’s dreams.

    Read More

  • Analysis of Harlem (A Dream Deferred) and A Raisin in the Sun

    865 Words  | 2 Pages

    In Langston Hughes’ poem, the author gives us vivid examples of how dreams get lost in the weariness of everyday life. The author uses words like dry, fester, rot, and stink, to give us a picture of how something that was originally intended for good, could end up in defeat. Throughout the play, I was able to feel how each character seemed to have their dreams that fell apart as the story went on. I believe the central theme of the play has everything to do with the pain each character goes thru after losing control of the plans they had in mind. I will attempt to break down each character’s dream and how they each fell apart as the play went on.

    Read More

  • Miseducation of the Negro by Carter G. Woodson

    1617 Words  | 4 Pages

    In his book, The Miseducation of the Negro, Carter G. Woodson addresses many issues that have been and are still prevalent in the African American community. Woodson believed that in the midst of receiving education, blacks lost sight of their original reasons for becoming educated. He believed that many blacks became educated only to assimilate to white culture and attempt to become successful under white standards, instead of investing in their communities and applying their knowledge to help other blacks.

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”

    Read More

  • The Harlem Renaissance

    1178 Words  | 3 Pages

    During the 20th century a unique awakening of mind and spirit, of race consciousness, and

    Read More

  • The Harlem Renaissance

    1171 Words  | 3 Pages

    The Harlem Renaissance refers to a prolific period of unique works of African-American expression from about the end of World War I to the beginning of the Great Depression. Although it is most commonly associated with the literary works produced during those years, the Harlem Renaissance was much more than a literary movement; similarly, it was not simply a reaction against and criticism of racism. The Harlem Renaissance inspired, cultivated, and, most importantly, legitimated the very idea of an African-American cultural consciousness. Concerned with a wide range of issues and possessing different interpretations and solutions of these issues affecting the Black population, the writers, artists, performers and musicians of the Harlem Renaissance had one important commonality: "they dealt with Black life from a Black perspective." This included the use of Black folklore in fiction, the use of African-inspired iconography in visual arts, and the introduction of jazz to the North.[i] In order to fully understand the lasting legacies of the Harlem Renaissance, it is important to examine the key events that led to its beginnings as well as the diversity of influences that flourished during its time.

    Read More

  • Literary Analysis Of A Rage In Harlem

    715 Words  | 2 Pages

    An adequate, detailed description of the setting in ay novel is essential to the reader’s experience. The reader is not provided with any visual cues (unless it is a rare case and the book is illustrated) and must rely solely on the author’s writing ability to achieve a sense of full emersion into the storyline. When the reader is provided with vague detail it is easy for the individual to become frustrated and quickly lose interest. In Chester Himes novel “A Rage in Harlem”, Himes does an excellent job of putting the reader directly in the center of twentieth century Harlem. At times his descriptive writing style border on the extreme, perhaps even making the reader in an emotionally uncomfortable situation. However, with his unique writing style was able to bring the city of Harlem to life for many individuals, who if not to Himes, would have never been exposed to the reality of Harlem and individuals who “lived” Harlem every single day of their lives.

    Read More

  • Harlem by Langston Hughes

    672 Words  | 2 Pages

    population is oppressed and must ignore or postpone their dreams. The more dreams are postponed

    Read More

  • A Comparison of the Dream Deferred in A Raisin in the Sun and Harlem

    1401 Words  | 3 Pages

    A Dream Deferred in A Raisin in the Sun and Harlem In Lorraine Hansberry's play A Raisin in the Sun, the author reveals a hard-working, honest African-American family struggling to make their dreams come true. Langston Hughes' poem, "Harlem," illustrates what could happen if those dreams never came to fruition. Together, both Hansberry and Hughes show the effects on human beings when a long-awaited dream is thwarted by economic and social hardships. Each of the characters in A Raisin in the Sun has a dream for which they base their whole happiness and livelihood on attaining. However, the character of Lena Younger, or Mama, differs from the other members of her family.

    Read More

More about Coca-Cola And Diary Of A Harlem Schoolteacher

Open Document