1. Quadrangle Architects Limited
1.1. Overview
Quadrangle Architects Limited is an architecture firm founded in 1986 by two architects and long-term friends: Les Klein and Brian Curtner. It started as a small firm, but with time and thanks to the strong relationships that Les and Brian have built with their clients, it became an important architecture firm in the GTA that now employs over 150 people and is expanding in China and the U.S..
Quadrangle offers architecture and interior design services. Its portfolio is dived into Markets (market sectors) and Expertise (specialisms).
The markets Quadrangle pursues are:
• Multi-Unit Residential • Master Plan
• Commercial • Content Media
• Retail • Mixed-use
Quadrangle’s expertise is in:
• Adaptive
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One of the things I am the most proud of is how I managed to convince my supervisor to start Quadrangle’s CRM. Thanks to the Database Marketing classes with Prof. Norm Williams, I have learned that while in the past Marketing was about how many products/services are sold, nowadays it is about loyalty. And loyalty is more about long-term vs. short-term return on investments. To make your customer or client loyal to your brand, you have to get him to trust you. You can do this by knowing his needs and wants first, and then by building and maintaining your relationship with him. To do this efficiently, it is vital for an organization to have a database where to track the different stages of the relationship along with the outcomes of the interaction, reminders to follow-up and all the comments that are necessary to serve your client …show more content…
In fact, my team and I attended a number of events for Business Developers in the industry, such as the FunXDesign: Bowling+Networking event organized by Entuitive Engineering. In this occasion I had the chance to meet all different kinds of professionals in the real estate industry (brokers, developers, competitors, engineers) and it was amusing to notice how many people actually switched their career from something technical to Business Development (just like me!). This event was very fun and very rewarding for me as I created connections and exchanged business cards with over ten new people and, in particular one of them invited me and my supervisor to his company’s anniversary party in October. Last but not least, this event represented for me the moment that I was really able to bond with my team and create that sense of team that makes a team
Sandro A. Carrasco is a Pratt alumnus. He graduated in 2012, with a Bachelors of Architecture degree. He is currently the associate project manager for Jones Lang LaSalle (JLL), at their Madison Avenue, New York, New York office. I am inspired by the many positions Sandro held, during his tenure at Turner Construction Company. A company, I intend to work for upon graduation. Therefore, I wanted to learn about the transition process. I was also curious to learn more about Sandro and his experiences. Therefore, this desire to establish a mentorship with Sandro motivated my decision to interview him; for the betterment of my career, in the future.
"Famous properties: Boston's signature skyscraper." Journal of Property Management July-Aug. 2004: 8. Academic OneFile. Web. 29 Apr. 2014.
The case situation examines the process of developing a plan that Mitch Brooks, a junior partner and director of Sperry/MacLennan (S/M), to export the company’s services. There is a strong desire to search for new markets because there are some signals that the market for architectural services is slowing. Business was increasing for the company throughout the 1970s and the companies grew to establish branches in Charlottetown and Fredericton. However in the early 1980s, the company faced a slow period that forced them to take risks and challenges, which luckily was rewarded in 1983 and gained national recognition. This helped build a secure reputation with the Canadian sports facility market. The following year, the company focused on promotional efforts that would allow them to get similar work and associating themselves with Creative Aquatics exclusively. In 1984, the company gained strength and stayed busy with new venues and construction until 1987.
S/M is a Canadian architect and planning company with roots that began in the early 1970's and was founded by architect, Drew Sperry. The company grew and eventually added a partner, John MacLennan to the company, thus creating Sperry/MacLennan Architects and Planners. Despite severe competition, the company rapidly expanded and grew its operations and strategically added a couple of branch offices to keep up with the "aggressive growth period" (Aaker, Kumar, & Day, pg. 72). Beginning in the 1980's the company experienced a slow period, however, rebounded by landing a couple of key projects and added to its menu of services. The company also received prestigious awards as well as industry recognition. Although, by the end of the 1980's the firm was secure and able to provide a variety of services, it was contemplating its plan for the future by its newest junior partner, Mitch Brooks. The company successfully...
XYZ Construction Inc. is headquartered in Denver, Colorado; the company has 16 field offices spread throughout 11 States. There are 2,300 year round employees with a surge of 4,500 employees during the peak construction periods. XYZ Construction Inc. began in the late 1950’s as a privately owned family business. Recently, the family would like to move the company into the public sector within a 12 month period. XYZ Construction, Inc. performs horizontal construction with specialties in: Roads Bridges Airfields (Klinger, 2012).
Our Vision is to become one of the preferred choices of players in the construction industry
RBC Financial Group uses a customer relationship management (CRM) strategy that provides a variety of services for a variety of clients. The strategy allows for individual customers to trust RBC and develop a personal relationship with each and every client. One major factor that allows CRM to operate effectively is the use of technologies and analytics to help classify each client’s financial situation. These customer profitability-based techniques allowed RBC to categorize their clients into A, B, and C groups so that the sales teams could optimize their efforts in catering to these different clients. This strategy holds the following strengths: optimizing sales efforts to different customers, easily accessible electronic sales leads, centralized and standardized financial decisions, and building personalized and sustainable customer relationships. There are a few weaknesses to the system though including the complexity in predicting future positions of companies despite the use of analytics as well as the complexity in creating consistency when using these
The Willis Tower has a very unique and strange structural design. The Willis Tower’s architect firm was the company Skidmore, Owings & Merrill (SOM). It was the company that provided the Willis Tower’s architect, Bruce Graham. It also provided the Structural Engineer, Fazlur Rahman Khan. The pla...
The structural system, deriving from the I.B.M. Building in Seattle, is impressively simple. The 208-foot wide facade is, in effect, a prefabricated steel lattice, with columns on 39-inch centres acting as wind bracing to resist all overturning forces; the central core takes only the gravity loads of the building. A very light, economical structure results by keeping the wind bracing in the most efficient place, the outside surface of the building, thus not transferring the forces through the floor membrane to the core, as in most curtain-wall structures. Office spaces will have no interior columns. In the upper floors there is as much as 40,000 square feet of office space per floor. The floor construction is of prefabricated trussed steel, only 33 inches in depth, that spans the full 60 feet to the core, and also acts as a diaphragm to stiffen the outside wall against lateral buckling forces from wind-load pressures.
Lord Foster is responsible for many designs internationally including one of the world’s biggest airports in Beijing as well as Clyde Auditorium based in Scotland, Glasgow which is a theatre where two of the most famous shows were held Britain’s Got Talent and The X-Factor. Most of his projects consist of oval shaped designs which provide natural lighting, hospitality and sustainable atmosphere.
Customer relationship management They have determined the key factors in maintaining and building. their relationships with customers are to provide a problem free experience at their hotels and restaurants and to give each customer personal recognition. Their strategies to build these relationships. are the same as those employed to build their business, they are tied. to each other. They are currently developing a Group-wide Guest History network.
They are also seeking to expand by offering condominiums and apartments, in addition to renovations and remodeling services. They were the winner of the 2013 Good Design Award.
Richards, K., & Jones, E. (2008). Customer relationship management: finding value drivers. Industrial Marketing Management, 37, 120-130.
Gummesson (2004) describes CRM as "the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application." CRM has become a necessity to successfully and profitability manage customers and a firm’s relationship with them, with the market reaching a value of approximately $11.5 billion in 2002. (Xu et al. 2002). However, despite this large spending it is estimated that 70% of CRM implementations fail. (Xu et al. 2002). There are a number of reasons for these failures, such as a failure to implement it throughout the organisation and resistance from employees. But in some cases the buyer-seller relationship does not merit a collaborative-style relationship; the customer may only require a transactional relationship. It is because of this reason than I believe that CRM does not always have to constitute the heart of B2B marketing.
It is essential to have a customer relationship management program in place for a business to be successful. Managing customer relationships effectively and efficiently is made possible by having a customer management relationship solution in place. Being able to track customer data is critical to an organization, this allows them to develop targeted and effective marketing campaigns and accurate sales reports. Interacting with customers frequently is a very important part of a business and by having a customer relationship management program in place supports that and makes this possible. CRM makes it easier for businesses manage a large supply of customer information and supports customer loyalty. The editors of CRM Magazine also point out, “Once thought of as a type of software, CRM has evolved into a custome...