Cincinnati Zoo Swot Analysis

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It outraged people worldwide for various different reasons. On May 28, 2016, a three-year-old boy climbed over the protective fencing and fell into a gorilla enclosure at the Cincinnati Zoo and Botanical Garden in Cincinnati, Ohio. The little boy dropped fifteen feet into the exhibit’s moat, which contained a foot of water. The boy was grabbed and dragged around the enclosure by Harambe, a 17-year-old Western lowland gorilla. Fearing for the boy's life, zoo officials decided it was in the best interest to shoot Harambe resulting in the gorilla’s death. The incident was caught on video by many bystanders, quickly posted to social media and received extensive coverage and commentary. Much of the controversy came from activists that were enraged …show more content…

To begin, one of the Zoo’s greatest strengths includes communication. The Cincinnati Zoo’s Crisis Communication team responded quickly and with pertinent information. They posted their press release on their social media platforms with their official statements on the very day the crisis happened. “We are heartbroken about losing Harambe, but a child’s life was in danger and a quick decision had to be made by our Dangerous Animal Response Team,” said Cincinnati Zoo director Thane Maynard in the Facebook post. (Eriksson, 2016) When the Cincinnati Zoo recognized that it was such a tragedy in losing their beloved gorilla and a highly endangered species, they also stood by the quick thinking that ultimately saved a young life. Maynard did not try to ignore either side of the incident, and instead put everything on the table. (Renfree, PR News Online, 2016) In the Facebook post, it continues to concentrate on thoughts about the barriers surrounding the enclosure, the decision to shoot and kill Harambe the gorilla instead of using a tranquilizer and how very rare the situation is. They also allowed people to vent (for a short time period) on their Facebook page. Officials permitted posts on its own Facebook page that were extremely critical of the zoo. Said one, “Boycott Cincinnati Zoo for this ridiculous slaughter of this majestic animal.” (Piacente, 2016) Another strength that the Cincinnati Zoo possesses is leadership. When an occurrence like this happens, quick thinking is involved. According to NBC News, all accredited zoos, such as Cincinnati's, have protocols in place for when an animal threatens staff or visitors. In this case, the zoo had to decide whether to tranquilize 17-year-old Harambe, or to use greater force, said Ed Hansen, CEO of the American Association of Zoo Keepers. (Chuck, 2016) The leadership of the Cincinnati Zoo put the life and safety of the child

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