Cialdini's Weapons Of Influence Throughout The World

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Cialdini’s mentions throughout his text on how the six weapons of influence are present throughout the world. These six weapons of influence all play a part in our lives in some shape or form. Throughout my essay, I will present examples for each weapon, how they take place and offer a critical analysis of the website OkCupid, and how it uses liking as one of the weapons of influence. The first weapon of influence is reciprocation and with this type of influence, it expresses that “we should try to repay, kind, what another person has supplied us.” (Cialdini page 19) I feel seeing this type of weapon it’s something that my parents have taught me upon growing up. In other words, what they have taught me is you do something for me and I’ll do something for you similar to the saying “you scratch my back and I’ll scratch yours.” This weapon plays a crucial part for me when I receive gifts for all different holidays from friends …show more content…

The principle applies especially to the way we decide what constitutes correct behavior. We view a behavior as correct in a given situation to the degree that we see others performing it.” (Cialdini pg 99) As examples of social proof, I think of relationship and marriage anniversaries as well as birthday parties such as sweet 16-’s. In the eyes of many a correct behavior when it comes to anniversaries is when the guy in a relationship or marriage buys an expensive gift preferably jewelry for the girl that he loves and takes her out for dinner to show his appreciation towards her on this day. Birthday parties such as sweet 16’s are another way of correct behavior to many and are typically thrown for the girls by their parents. When it’s a girl’s 16th birthday the girl looks forward to celebrating this massive party with their friends and family as a birthday that they will always

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