Chuy's Tex-Mex Restaurant Analysis

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Chuy’s Tex-Mex Restaurant started in 1982 in Austin, TX off Barton Springs Rd. It was the vision of two friends, Mike Young and John Zapp. They wanted to create a restaurant that offered quality food, diverse options, and affordable prices. The first location was in an old, abandoned BBQ shack with limited room and space, but it would certainly do. Mike and John ran low on their budget for décor and ended up with $20 to spend. John went out to find as much décor as possible. “You can’t fake cheap.” said, John. One of the items John came back with was a velvet canvas of Elvis; thus the beginning of the signature culture and environment provide by Chuy’s. John and Mark say, “If you’ve seen one Chuy’s, you’ve seen one Chuy’s.” The one common denominator found in each location is the Elvis Shrine. From the very beginning The King has played a part in this successful restaurants growth and development.
Along with Elvis, you will find an array of wooden fish and hubcaps as part of the décor in any Chuy’s restaurant. Part of the reason why Chuy’s is so successful is due to its unique, lively, casual atmosphere that is also family and kid friendly. The bright and colorful décor is only the beginning. The menu consists of homemade recipes from New Mexico, South Texas, and Mexican border towns. Fresh ingredients are used daily and special dishes are prepared in the kitchen each morning. Customers have the option of seven different sauces, vegetarian plates, custom orders and never ending baskets of chips and salsa. If it is happy hour and you are craving a margarita, Chuy’s has you covered. They also prepare their signature margaritas with fresh ingredients and serve them frozen or on the rocks. Their portions are substantially large give...

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...riendly staff help recommend favorite dishes. You can request more of or a side bowl of one of seven sauces. They will take custom orders and substitutions. The food is delicious and decently priced for the amount you receive on your plate. The margaritas help consumers unwind and the fact that the environment is kid friendly makes it the perfect place to enjoy good Tex-Mex food with the family. They maintain consumers by continuously providing an entertaining and unique dining experience, good customer service and fresh ingredients. Chuy’s also keeps up to date with current trends and fads by creating silly t-shirts with their logo. They know what is entertaining and offer consumers a way to advertise their food and incorporate a witty comment from their favorite T.V. show at the same time. They provide the perfect pair; entertainment and food. Well done, Chuy’s.

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