Even though the cell phone ownership among teens have been stable since 2011, the ownership of smart phone has grown significantly from 23% in 2011 to 37% in 2012. Figure 4 from a study on teens and technology, which was done in 2013 by the Berkman center for internet and society at Harvard University, shows the percentages of teens’ cell phones and smartphones ownership. Children learn their consuming behavior as they observe their parents’ actions. “Researchers find evidence of intergenerational influence when they study the product choices of mothers and their daughters”. (Solomon, 2011) Because parents are the most important influencer in the consumer development process, smartphones have to first be convincing for parents to carry them, in order for kids to be exposed to them, and eventually own them. Passing down product preference from generation to another promotes brand loyalty. Marketing strategies approach adults in a different way they approach children. Marketers should highlight to the parents the positive effect of the smartphone on the child and the parents themselve...
In Chuck E. Cheese's Latest Tune: an Ode to Millennial Moms, the author, Craig Giammona, describes how Chuck E. Cheese is using target-marketing skills to reach a certain demographic. Giammona illustrates how the firm must reach the parents as well as the children because it is the parents who are actually taking their children to the facilities. Chuck E. Cheese’s new target market is based on age and family lifecycle, as discussed in lecture for chapter eight. Our generation, Millennials, is just recently becoming parents, and marketing to them is still a learning process.
Every car on the road needs tires. The question isn’t if someone will buy tires rather, which tire will they choose to buy? With countless types and brands of tires out there, tire companies must do something to stand out from the rest of the pack, to influence consumers to select their tires over the competitor’s. In the late ‘80s, Michelin, a vastly popular tire company realized this dilemma and began integrating a baby into their ads to grab potential customer’s attention and to persuade them to buy their tires. The Michelin advertisement was exceptionally effective at targeting a parent-based audience; it does this by using the three rhetorical appeals to influence the decisions of potential customers’.
According to Rocker- Gladen, while attempting to teach her students about consumerism, one recurring comment students normally make about consumerism, it is their parents’ responsibility to monitor their exposure to consumerism. This alarming fact is that not every child has parents whom are actively involved in their child’s development. Turkle emphasized that by parents giving their kids cell phones this can lead them to developing a new state of dependence. Instead of the youth seeking their parent’s advice about their ideas and attitudes, they are more likely resort to their inexperienced peers. This is as a result of the “always on, always contented” communication culture that is being the...
Many kids younger than the age of one have an iphone of some kind of social media device, which means they aren't getting a real childhood and playing outside with others and aren't learning as much from life.
My paper will focus on whether or not Nokia’s strategy will allow them to become competitive in a different market, by appealing to young adults and seniors. Nokia has the option of either continuing to use the Windows operating system and appealing to a different consumer group, or switching to the Android operating system and competing with smartphone devices. I will compare Nokia’s efforts to companies who are participating in each approach. This will give insight into what consumers are looking for, and how Nokia can implement a marketing strategy that will be effective in communicating this shift.
16 October 2011. Obringer, S. John, and Kent Coffey. “Cell Phones in American High Schools: A National Survey.” Journal of Technology Studies 33.1/2 (2007): 41-47. Academic Search Complete. EBSCO.
According to Forbes, in the past 10 years Apple has sold over 1.2 billion iPhones alone, adding up to about $100 billion in net profit. In 2015 alone Apple spent $933 million on only advertising, but who are they trying to get to buy their products? Companies similar to Apple have started to target younger audiences by buying advertising space on social media sites that are more commonly used by younger individuals. This technique is one of the most common, because it is used to create a brand identity. This essay will examine Apple’s company’s background, advertising techniques and location, and how it’s advertising affects today’s youth.
1 The right age to get a cellphone is when you get 17 or 18 in high school.Some parents buy their child phones such as iphones, samsung, tracphone,and ipad for to call them when ever needed. Kids shouldn't have phones at the age of 6-15, because some kids just call people and then they phone bill need payed. The problem is that when kids have the phone with them in the class and it go off the teacher will take it.Some kids bring they phone to call their momma or grandpa at least they having an emergcy.
Consumer culture among children has transitioned from a secondary role to a primary role during the past few decades. Children are becoming more aware of their consumer power. Everywhere one looks today, there is marketing strategy geared towards minors, and really doesn’t matter what the age. The purchasing power given to children rests with their family’s financial situation; it can be assumed the higher economic class the more money there is to spend for the child’s needs. However, this is not always the case. Some parent’s restrict child spending, because of the life lessons than can be taught from regulated spending. This essay will examine the increasing childhood consumer marketplace, and the parenting approaches of families. Exploring this topic will give a greater understanding of how children have an ever increasing share in the household politics.
It’s not acceptable to use cell phones in class. Actually, using cell phones has more negative effects than positive. So, why do we need to change the policy that prohibits students from using cell phones in classrooms? In my opinion, I will say no, we shouldn’t change the policy that exists now - no cell phone use, under any circumstances.
Marketing and advertising is a ubiquitous stimulus on many youngsters accompanied by parents as well. Parents are having a tough period trying to raise their kids the way they want but kids, the captive audience are continually being swayed progressively more and more through media and advertisements. Similarly, marketing to children has become a public pandemic due to several explanations. Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. (p.205). The binary of those latest trends are, children’s discretionary income and their control to sway their parents consumptions and the increasing number of
Netzley, D. Patricia. How Does Cell Phone Use Impact Teenagers?” Reference Point Press. San Diego, Ca. C.S.A. - 2013 Print.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
Joung and Park-Poaps (2013) concentrated their research on university students in America; their study of 232 people was based overwhelmingly on young, Caucasian (87.5%), females (91.8%). (Joung and Park-Poaps 2013). Their demographic characteristics could suggest a similarity in upbringing and background, which could in turn mean they have learned similar consumer behaviours as studies have shown young children learn their attitudes and behaviours from their peers and family members (Ward 1974).