Chick Fil A Marketing Strategy

895 Words2 Pages

Chick-fil-A has become a very successful company throughout its history till today. Many different events have occurred throughout the history of Chick-fil-A. The owner of the first Chick-fil-A, Truett Cathy, opened his restaurant in Hapeville, GA in 1946. Later on the first Chick-fil-A acquired the nickname the Dwarf House. Later on Truett Cathy invented the first chicken sandwich by using a pressure cooker to cook a boneless chicken breast as fast as a burger. This simple process began the famous Chick-fli-A chicken sandwich. Chick-fil-A’s overall mission has always been and continues to be “Be America’s Best Quick Service Restaurant.” Chick-fil-A has been quite successful in living by and fulfilling this simple but effective mission. In …show more content…

Chick-fil-A markets their products in several different ways. Some of the marketing techniques that the company utilizes includes their website, social media, and commercial campaigns. Chick-fil-A also dedicates a lot of time and effort to community and employee responsibility in order to be more appealing and known to their customers. It is clear that Chick-fil-A consistently updates all their forms of advertising to stay current with the latest effective marketing tends. Chick-fil-A as a company cares deeply about their customers experience with the company. Chick-fil-A also wants to hear what its customers have to say through an open door policy. Chick-fil-A achieves this goal by allowing customers to freely right their reviews and thoughts on Chick-fil-A’s website. Overall, this program has been very successful and beneficial for both the customer and Chick-fil-A. Chick-fil-A has received a lot of positive feedback and has been able to improve their company because of the …show more content…

It is interesting to see however that Chick-fil-A does support a few organizations that do not support the “traditional” definition of marriage. For this exact reason some locations do not allow Chick-fil-A to build restaurants at their location. A particular area that has been debated in the past is college campuses. For example, fairly recently a college located in California did not allow a Chick-fil-A to be built on their campus because they did not agree with the beliefs of Chick-fil-A. However, a college in New York did allow a Chick-fil-A to be built on their campus even though they also do not agree with Chick-fil-A’s marriage beliefs. It is interesting to note that Chick-fil-A has more recently moved away being involved with different locations that support traditional marriage beliefs. It will be interesting to see if this affects the company’s overall success in the future. Overall, it seems as though Chick-fil-A there are several main reasons that Chick-fil-A seems to continue to thrive and be successful. One reason has to do with how much the company makes their brand known and supports their brand. Another reason is that the company solely focuses on the product of chicken related products. Lastly, it seems as though Chick-fil-A’s community involvement keeps people coming back to eat and support Chick-fil-A overall. It will be interesting to see what journey

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