Cheerios, are they heart healthy?
Kayden A.R. Gill
Bio-Med Science Academy
Cheerios, are they heart healthy?
Cheerios are a standard part of American life. Made by General Mills, the consumers of Cheerios span across the United States, making this bland, or honey flavored treat many Americans’ first solid food, warming the hearts of families everywhere (Cheerios Inc., 2013). The Cheerios brand is incredibly popular due to its variety of flavors and loyalty to being American made. Cheerios has also gained many followers by going GMO (Genetically Modified Organism), and Gluten-free, thus collecting many GMO crazed citizens, along with Gluten-free dieters, and allergy ridden civilians, but changing a recipe isn’t a surefire way to stick around
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Easy, just infiltrate the center of America’s source of amusement, the television. This important device has changed the world of advertising, and Cheerios knows it. Ever since the TV advertisement game began Cheerios has consistently come out on top, with creative commercials, catchy slogans, and some of America’s favorite characters, including Buzz the Honey Nut Bee, but how long could it last? Apparently pretty long. “Just Checking”, a commercial, rather famous for its racial diversity, and cuteness, wildly exceeded many people's expectations for a cereal commercial, becoming very successful in doing its job. Cheerios wanted to create a commercial that accomplished three simple tasks, get their name out there, thus increasing profit, and emphasizing the health benefits of their nutritious breakfast food. They were very successful in doing so. They also accidentally achieved an amazing accomplishment by including an interracial family as the main characters, which sparked a nationwide talk on the importance of interracial acceptance. …show more content…
The man stirs, and awakens to find the mound of breakfast food on his chest, left to wonder why it was placed there, and by whom (Cheerios, 2013)? The viewers at this point are supposed to be able to infer, from the given information, that the daughter has placed the cheerios there for her father’s health, but why? Well, looking back to the beginning of the commercial, the daughter asks her mother if Cheerios were actually heart healthy, and her mother responds, reading right off the box that they indeed were. So, from this, it is appropriate to think that the young girl placed the Cheerios on her father’s chest, right over his heart, to make his heart healthy. This is a very stereotypical childlike response, much like how a toddler will stop crying if their “boo-boos” are kissed better, or if a colorful Band-Aid is placed over them. The scene is supposed to be easy to follow, because it is relatable, as most everyone has met a child in their lifetime. It also adds a helpful hint of comedy, and warm, fuzzy feelings to make the Cheerios brand seem more desirable. While the commercial is simple, this cute scene does a very good job emphasizing the health benefits of Cheerios. The cuteness factor most likely helped the commercial gain attention, but whether or not they meant to, the makers also drew in attention from the “atypical” family
Cheerios is a healthy cereal that uses ethos to relay a message on people that are dieting. General Mills provides this message to those who have been eating unhealthy and want to find good diets. I chose this ad because this is one of my favorite cereals and want to know more on how and if it actually lowers cholesterol. The ad is bright yellow and with the cereal box in the center, it is appealing to the eye. This is a very popular message seen in different types of media, such as commercials and the Internet. General Mills uses ethos with the Cheerios box and the language used to determine credibility.
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Cheerios are a breakfast cereal eaten by millions of Americans everyday. General Mills shares to the public through their ads that Cheerios are a healthy breakfast and snack that brings the benefits of oats, low sugar, and vitamins and minerals into our diet. Honey Nut Cheerios is one of the many cereals that General Mills have in which they claimed is good for our health because of the ingredients they use. Some of the ingredients that are in the cereal have raised red flags to consumers like the sugar content that is much higher than other cereals and the GMO’s that are in it. Since these information is not widely publicized, consumers who are unaware of the different serving sizes and ingredients will consume a higher amount of unwanted
Our old friends Cheerios have realized that they can have both generational marketing and segmentation marketing; of sorts. They can target market a specific generation which in my example would be children learning to eat on their own as we have almost all learned to eat with Cheerios little O’s. This is a form of segmentation marketing where Cheerios has selected toddlers as their target and then more specifically positioned their product to be attractive to the purchaser for the consumer (Solomon, Marshall & Stuart, 2012). While in time past, such generational marketing was the norm, it may not be such a great idea as consumers are more discerning and the ability of website advertising analytics can deliver a much better idea of exactly
There were comments referring to the commercial such as “it was disgusting” or “it made me want to vomit,” (Goyette). These are few of the many harsh comments made by individuals. One that stood out to me was stating the shock that an African American man actually stayed with his family (Goyette). Thus expressing not only their hatred and disgust of biracial families but stereotyping of your typical African American father as society views them. Although this stand still of the Cheerios commercial depicts society’s “typical” biracial family, there’s more to it than a Caucasian mother, African American father and light skinned babies with pretty eyes and a head full of curly hair. The mother could be African American and the father could be Caucasian, or they could be a completely different race. The child also doesn’t have to be necessarily light skinned, have pretty eyes, with a head full of curly hair. Society fails to realize that biracial families come in all shapes and sizes and there isn’t one specific look they should have. For example, all Caucasian families don’t have blue eyes and blond hair; they’re not stereotyped under one category so why should biracial families and their children
The Cheerios “Just Checking” commercial achieved its purpose of being one of the few companies to display an interracial family. Interracial families exist all of the country but are at times left out of television and advertisements. With everyone’s reactions came Cheerios counter reaction with a second commercial. Piecing all of this together you could understand that Cheerios knew exactly what they were going to get themselves into give or take the intensity. This advertisement is a perfect resemblance on how times are changing and so is majority of the public. During this time Cheerios created and strengthened their consumer loyalty giving them a sturdy foundation. With this foundation Cheerios is able to continue on their path in equality and maybe we will see more advertisements involving the new society norms.
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
Cheerios currently targeting: An older age group, with the message of lowering cholesterol. Another problem is makes parents purchase the cereal as a healthy choice for their children. When it comes to college students that not fully aware of health benefits don’t by Cheerios
The cereal makers were really being questioned and criticized about what was actually being put in the cereals that they advertised. It also mentioned how that a third of the brands of cereals produced had sugar levels ranging up to an alarming 50 percent, which meant tha...
Cereal is something everyone eats. A quick and easy breakfast that all can enjoy, but what about when it comes to beliefs, or opinions does that affect what you eat? In this case it did for many people. Around June 14th, 2013 a Cheerio ad came out on television that sparked a racial dilemma, particularly interracial marriages. The ad showed an interracial couple and made people really upset, in turn those upset people displayed their views in a strong way, and not the nicest. Everyone is allocated their opinion but in situations like this it's more of, should people display their opinion to a public ad, no they shouldn't. They are allowed to but there is a time, place, and way to display them and the way they did was not okay.
The central focus behind the digital bleeds selected for display was data, primarily how is data shown, used and accessed in the digital city. Data plays an important role in our lives, as numbers and information is central to decision making and communication, so it makes sense the smart city would adapt and find new innovative ways to pass on data to citizens and visitors. In some examples such as the Hollister lcd screens and the ibis price checker, the data has been displayed for the sake of marketing. Hollister, as a clothing brand aimed at younger people with its distinct line of casual, summer style clothing, helps draw attention through its semi-live feed from surf city, la. The visual represents what Hollister stands for, and thus is a vital part of there new marketing to draw in customers, who too want to live the surf city dream by the beach.
Commercials and advertisements are becoming more diverse and inclusive by reaching and appealing to different public audiences than they did even 10 years ago. It is evident that companies are making an effort to include different publics, such as the LGBTQA community, which leads people to believe companies have gained a sense of enlightenment. Red Rose Tea’s commercial does a great job at using unspoken assumptions and persuasive techniques to get people to buy the company’s product. The commercial by Red Rose Tea, named “Bringing People Together One Cup at a Time”, brings together an assuming father and his daughter. In the commercial, a daughter and her father are having some tea when they get a knock on their door.
Racism is a repulsive issue that is becoming more and more evident to the people living in America. It is not something that is taken lightly in society today, and it can be extremely offensive to many. Even though everyone reacts differently to it, it is important for all people to make an honest effort to respect others regardless of their racial and ethnic backgrounds. People must change their stereotypical thoughts about others and help decrease or end racism by addressing any issues in which racism is concerned. Results in response to different approaches to confront the situation have occurred, but it still remains very real within our world today. Although some changes have been seen, racism in advertising is still tremendously evident due to very weak, offensive comical attempts, the unawareness of advertisers, and the depiction of society’s ideal person.
Have you ever wondered about what gummy bears are made of ? Well most gummy bears are made from the left overs of pigs and cows . So gummy bears should be made from organic ingredients instead of unhealthy meat products for the betterment of overall health and safety.